Digital Travel

May 08 - 10, 2017

Green Valley Ranch, Las Vegas, Nevada

1.888.482.6012

The Digital Traveler: Getting to Know Your Customer

May 8, 2017

Inspiration is the first step in the customer journey; and the key to inspiration is content. Brands not only must be able to master the art of creating a story that inspires and informs, but they also need to ensure that their narrative is reaching the traveler and impacting their decision to book. Day 1 is all about getting to know the Digital Travel, understanding what drives, motivates and most importantly, inspires them on a personalized level. Once we’ve got that down, we’re delving into best practices for search, display, all while navigating the competitive landscape in the age of industry consolidation.

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For All Attendees

7:30 AM Continental Breakfast & Registration In The Solutions Zone

e

Invitation Only

Advisory Board Meeting

8:30 AM Welcome Remarks

Charleen Ring, Program Director, Digital Travel Summit 2017

 Charleen Ring
Charleen Ring
Program Director
Digital Travel Summit 2017
Charleen is an experienced content director, market researcher and published author with a passion for creative storytelling. She produces innovative b2b networking conferences that serve as platforms to help businesses and professionals create narratives that inspire and foster connectivity between industry thought leaders. Her portfolio currently ...[Read More]

8:35 AM “…Worst job I’ve ever had” Icebreaker

8:45 AM Chairperson’s Opening Address

Megan Harris, Managing Partner, SYZYGY

 Megan Harris
Megan Harris
Managing Partner
SYZYGY
As a digital native and global business citizen, Megan brings a unique perspective to her role as Managing Partner at SYZYGY North America. She manages operations and business growth for the digital agency, which offers creative, technology, and media services to major travel, luxury, and financial services brands, including Avis Budget Group, Chan ...[Read More]

9:00 AM Morning Keynote

Kevin Krone, Former Chief Marketing Officer, Southwest Airlines

Named by Forbes Magazine as one of the World’s 50 Most Influential CMOs, Kevin Krone led Southwest Airlines’ marketing initiatives for 25 years. Recently retired, Kevin remains one of the most respected names in the industry and joins us at the Digital Travel Summit for the first time to share his insights.
 Kevin Krone
Kevin Krone
Former Chief Marketing Officer
Southwest Airlines

9:30 AM Connecting with the Digitally Distracted Consumer

Lillibeth Bishop, Senior Marketing & Public Relations Director, Air China Limited

Words matter.  And they matter now, more than ever.  Eliciting emotional investment and brand engagement in the Age of Bot is critical to the success of a digital campaign.  Learn how to retarget without making your audience think they have an online stalker or feel they are a victim of identity theft. 
•    Overcoming digital deafness
•    Conversing and connecting with the person in a data deluge
•    Humanizing your brand for sales conversion
 Lillibeth Bishop
Lillibeth Bishop
Senior Marketing & Public Relations Director
Air China Limited
LILLIBETH CANET BISHOP is Air China’s Senior Director, Marketing & Public Relations for North America.  Bishop is also the President/CEO of Bishop International Group, a marketing, PR and advertising company based in Los Angeles.  Bishop is a multi-awarded marketing & PR professional.  In 2009, Bishop was honored for being one of the “Top 25 Most E ...[Read More]

9:50 AM The Marriage of Digital Marketing Insights and Creative Engagement

Jennifer Andre, Senior Director, North America, Media Solutions, Expedia

Jennifer Andre of Expedia Media Solutions will share the findings from a recent study – which examines travel booking habits for British, American and Canadian travelers – to help marketers understand how they can influence the decision-making process. The session will explore how marketers can leverage audience insights to develop targeted, technology-driven creative campaigns that can be implemented at both a local and global level to drive engagement.  
•         Insights revealing how the buyer’s journey impacts marketing strategies
•         Exploring creative and technology-driven marketing campaigns that use audience insights as a foundation
•         Understanding how digital marketing insights should be used to adapt a creative campaign for a global audience

 Jennifer Andre
Jennifer Andre
Senior Director, North America, Media Solutions
Expedia
As a senior director for North America at Expedia Media Solutions, Jennifer Andre focuses on the creation and execution of digital media campaigns. Jennifer and her team specialize in developing strategic marketing programs for destinations, air, hotel, attractions and activities partners across the vast network of Expedia, Inc. travel brands ...[Read More]

10:10 AM The Digital Traveler and the Experience Wave

Julie Hoffmann, Head of Industry Strategy, Travel and Hospitality, Adobe

Travel has moved beyond basic supply management and advanced discovery to the Experience Wave. With new disruptors and a shift to voice, travel brands need to differentiate themselves to retain loyalty and keep up with changing customer expectations and behaviors. Julie will also share recent results from the Adobe Digital Insights that highlight trends in our industry.

Topics to include:
•  Keeping the customer at the heart of your strategy
•  Building a digital foundation that can support your brand through the disruption
•  The evolution from Marketing Technologist to Marketer
 Julie Hoffmann
Julie Hoffmann
Head of Industry Strategy, Travel and Hospitality
Adobe

10:30 AM Panel: Personalization and the Dynamic Customer Journey – Best Practices in Advanced Personalization

Ahmed Elemam, Digital Marketing, WestJet Airlines

Beth Jacobs, Senior Director, Personalization & Content Marketing, Choice Hotels

Francisco Trejo, Senior E-Commerce Director, Hilton Worldwide

Moderated By:
Megan Harris
, Managing Partner, SYZYGY

Sherene Hilal, VP Product Marketing, Curalate

Travel brands are changing their business to focus first and foremost on the customer. Travel operators act as a vehicle to help drive the traveler’s story forward – sometimes quite literally! Our executive panelists from top airlines and hotels discuss their best practices in building a core digital foundation into their personalization model by:

•    Constructing a 3D model of personalization to gain an in depth understanding of the customer journey and helping to create a narrative for the traveler 
•    Addressing the top five mistakes when rolling out personalization
•    Knowing your customer: who are they? Where are they? And what do they want?
•    Utilizing customer data to inform decisions
 Ahmed Elemam
Ahmed Elemam
Digital Marketing
WestJet Airlines

 Beth Jacobs
Beth Jacobs
Senior Director, Personalization & Content Marketing
Choice Hotels
Beth Jacobs leads Personalization and Content Marketing at Choice Hotels Int’l where she is responsible for devising and leading Choice's enterprise Personalization strategy, product roadmap, technologies, process and execution in order to transform existing omni-channel customer experiences into customized ones across all platforms and grow c ...[Read More]

 Francisco Trejo
Francisco Trejo
Senior E-Commerce Director
Hilton Worldwide

Sherene Hilal
VP Product Marketing
Curalate

Moderated By:

 Megan Harris
Megan Harris
Managing Partner
SYZYGY
As a digital native and global business citizen, Megan brings a unique perspective to her role as Managing Partner at SYZYGY North America. She manages operations and business growth for the digital agency, which offers creative, technology, and media services to major travel, luxury, and financial services brands, including Avis Budget Group, Chan ...[Read More]

11:00 AM Innovation Spotlight: Targeting & Measurement: The Smarter Way for Travel Marketers

Nancy Hall, SVP, Travel Solutions Conversant, Conversant

Using cookies and segments to connect to your audience? Then you’re missing out on accuracy, reach and measurement. Learn the new way to target travelers, and discover how to:

Understand your audience based on individual-level profile attributes 

Know when they book—even when they do it through call centers, travel agents and onsite 

Measure your campaign’s true incremental return on ad spend 

 Nancy Hall
Nancy Hall
SVP, Travel Solutions Conversant
Conversant
Nancy Hall is a digital marketing executive with more than 20 years of experience working with best-in-class agencies and brands to develop programs that drive performance and branding across multiple devices and channels. As Senior Vice President of Travel Solutions at Conversant, she leads a team responsible for reaching travelers with perso ...[Read More]

11:10 AM High Rollers AM Refreshment Break


11:45 AM YouTube and Travel: Inspiring an End-to-End Customer Experience

Parag Vohra, Vice President Sales North America, Sojern

Video isn’t going away. This session will focus on the impact of YouTube viewership in an iOS environment, and most importantly, how marketers can take advantage of this trend. Discussion points include:
•    Converting views into bookings and recognizing what truly inspires the customer to book
•    Preserving visual content on your site to keep a competitive edge over shared content
•    Partnering with agencies to tell meaningful stories with video content
•    Does video really work? Taking a look at the data behind it

 Parag Vohra
Parag Vohra
Vice President Sales North America
Sojern
Parag has been involved in the hotel industry and digital media space for 14 years. His in-depth knowledge of the online travel space makes him an industry expert in hotel revenue management and digital marketing.

Before joining Sojern, he spent five years at Wyndham International and three years at Marriott In ...[Read More]

12:05 PM Panel: The Personalization Conversation 2.0: Sea, Land and Air

Moderated By:
Megan Harris
, Managing Partner, SYZYGY

Steve Born, VP of Marketing, Globus Family of Brands

Jeff Ulrich, Senior Manager, E-Commerce, United Airlines

Amanda Johnson, Director, Customer Relationship Marketing, Herschend Family Entertainment Corporation

Damien Mahoney, CEO & Founder, Stackla

Personalization is the talk of the town this year, so much so that our audience has asked for an additional panel on this hot trend. We’ve got our cruise lines and airlines discussing their plans for personalizing the customer journey in 2017. Hear what they have to say: 

Success stories and pitfalls from marketing and E-Commerce experts representing the cruise industry and airlines 
What’s the future of personalization look like for these industry verticals 
Executing a win-win strategy for customer engagement and your brand
 Steve Born
Steve Born
VP of Marketing
Globus Family of Brands
Steve Born, Vice President of Marketing Steve Born is vice president of marketing for Group Voyagers, the company that markets and sells the Globus family of brands (Avalon Waterways, Globus, Cosmos and Monograms) within the United States. Born began his marketing career outside the travel industry more than 20 years ago and now is responsible for ...[Read More]

 Jeff Ulrich
Jeff Ulrich
Senior Manager, E-Commerce
United Airlines
Jeff Ulrich has worked in the Airline business for over 25 years.  His background is as varied as the number of years he's worked for Continental and now the new United; from Call Centers to Airports to Technology, all of his experience has focused on enhancing the Customer Experience.  In his current role as Sr. Manager eCommerce Digital Innovatio ...[Read More]

 Amanda Johnson
Amanda Johnson
Director, Customer Relationship Marketing
Herschend Family Entertainment Corporation
An almost 20-year thrill ride in advertising, digital marketing and technology implementation has fueled Amanda’s passion to pair unique consumer insights and database analytics with unique brand offerings to drive business.  She has delivered winning B2B and B2C strategies for Fortune 500 public, private and non-profit environments alike.  Amanda ...[Read More]

 Damien Mahoney
Damien Mahoney
CEO & Founder
Stackla
Damien was armed with 15 years of digital publishing and product management experience when he founded Stackla in 2012. He led Macquarie Radio Network into the digital age in 2007, assembling and managing a team of 20, before moving to the National Rugby League as a senior strategist. When Damien isn’t barracking for his beloved (and reigning ...[Read More]

Moderated By:

 Megan Harris
Megan Harris
Managing Partner
SYZYGY
As a digital native and global business citizen, Megan brings a unique perspective to her role as Managing Partner at SYZYGY North America. She manages operations and business growth for the digital agency, which offers creative, technology, and media services to major travel, luxury, and financial services brands, including Avis Budget Group, Chan ...[Read More]

12:35 PM Lunch For All Attendees

12:30 PM Private Invitation ONLY lunch hosted by Zeta

12:20 PM Panel: Getting the Most out of Affiliate Marketing

Mathias Eichelberger, GM of US Sales and Marketing, Korean Airlines

There are endless untapped distribution channels out there, and the industry often turns a blind eye to these opportunities. During this Q&A, Mathias Eichelberger shares how he’s leveraging new and untapped channels for Korean’s Air’s affiliate marketing program, why it’s working, and why you should try it.
•    Marketing where your customers are: gauging which best partners to allocate distribution
•    Evaluating the role of agencies, meta-search and OTAs in partnerships
•    Measuring KPI and ROI for affiliate programs


 Mathias Eichelberger
Mathias Eichelberger
GM of US Sales and Marketing
Korean Airlines
Mathias Eichelberger has over 20 years of experience in the Travel Industry and E-commerce.
He is currently working as General Manager Online Sales and Marketing at Korean Air where he is focused on developing new marketing channels and utilizing technology to grow the company’s online sales.

Prior to joining Korean Air, Mathi
...[Read More]

Track A

Introduction Of Digital Solution Deep-Dives
1:35 PM Chairperson’s Opening Address

Adam Miller, Senior Mobile Marketing & Analytics Manager, Turo, Inc.

 Adam Miller
Adam Miller
Senior Mobile Marketing & Analytics Manager
Turo, Inc.
Adam joined Turo in January 2015 and has spent nearly a decade in digital branding, user acquisition, growth, and analytics. Previously, he focused on healthcare clients (Pfizer, Johnson & Johnson, AstraZeneca) while at Publicis-owned agency Razorfish and began his involvement in the travel industry at Carat in San Francisco. There he managed user ...[Read More]

Track B

Introduction Of Digital Solution Deep-Dives
Chairperson’s Opening Address

Megan Harris, Managing Partner, SYZYGY

 Megan Harris
Megan Harris
Managing Partner
SYZYGY
As a digital native and global business citizen, Megan brings a unique perspective to her role as Managing Partner at SYZYGY North America. She manages operations and business growth for the digital agency, which offers creative, technology, and media services to major travel, luxury, and financial services brands, including Avis Budget Group, Chan ...[Read More]

Track A

1:45 PM Panel: Not Your Mother’s Way of Searching – Alternative Search Practices for Airfare

Billy Sanez, Former Vice President, Marketing at FareCompare; Co-Founder, GoFlyMore.com

Jamey Bainer, Strategy & Planning Director, Pacific

Tevin Anderson, Director of SEO – Expedia Americas, ANZ, & Flights.com, Expedia, Inc.

Moderated By:
Adam Miller
, Senior Mobile Marketing & Analytics Manager, Turo, Inc.

A deep dive into the current and future trends of flight search and SEO.

•    Evaluating research on what travelers really value when it comes to search
•    Offering  alternative search patterns
•    Understanding the impact on your bottom line

 Billy Sanez
Billy Sanez
Former Vice President, Marketing at FareCompare; Co-Founder
GoFlyMore.com

For the past twenty years, Billy has been helping brandsachieve their communications goals through brand development and integratedcommunications strategies.  He currentlyworks with various travel and consumer brands, optimizing their strategies and focusingtheir daily execution.   

For the past few ye ...[Read More]

 Jamey Bainer
Jamey Bainer
Strategy & Planning Director
Pacific
Jamey is a speed-freak. Well hold on, not that kind of speed-freak! He’s the kind that intentionally chose to specialize in a field of marketing (social media and digital content strategy) that moves and changes so fast it would (and does) drive many people crazy. For whatever reason, this guy loves that the industry innovations he reads about ...[Read More]

 Tevin Anderson
Tevin Anderson
Director of SEO – Expedia Americas, ANZ, & Flights.com
Expedia, Inc.
Tevin Anderson is the Director of SEO for Expedia Americas. With over 10 years’ experience in digital marketing, Tevin is all about the thrill of the search. When Tevin joined the world of SEO over six years ago, he started as a practitioner, learning the ins and outs of building and implementing strategies in the travel market. Today, he over ...[Read More]

Moderated By:

 Adam Miller
Adam Miller
Senior Mobile Marketing & Analytics Manager
Turo, Inc.
Adam joined Turo in January 2015 and has spent nearly a decade in digital branding, user acquisition, growth, and analytics. Previously, he focused on healthcare clients (Pfizer, Johnson & Johnson, AstraZeneca) while at Publicis-owned agency Razorfish and began his involvement in the travel industry at Carat in San Francisco. There he managed user ...[Read More]

Track B

Fireside Chat: Getting the Most out of Affiliate Marketing

Mathias Eichelberger, GM of US Sales and Marketing, Korean Airlines

Moderated By:
Megan Harris
, Managing Partner, SYZYGY

There are endless untapped distribution channels out there, and the industry often turns a blind eye to these opportunities. During this Q&A, Mathias Eichelberger shares how he’s leveraging new and untapped channels for Korean’s Air’s affiliate marketing program, why it’s working, and why you should try it. 
Marketing where your customers are: gauging which best partners to allocate distribution 
Evaluating the role of agencies, meta-search and OTAs in partnerships 
Measuring KPI and ROI for affiliate programs
 Mathias Eichelberger
Mathias Eichelberger
GM of US Sales and Marketing
Korean Airlines
Mathias Eichelberger has over 20 years of experience in the Travel Industry and E-commerce.
He is currently working as General Manager Online Sales and Marketing at Korean Air where he is focused on developing new marketing channels and utilizing technology to grow the company’s online sales.

Prior to joining Korean Air, Mathi
...[Read More]

Moderated By:

 Megan Harris
Megan Harris
Managing Partner
SYZYGY
As a digital native and global business citizen, Megan brings a unique perspective to her role as Managing Partner at SYZYGY North America. She manages operations and business growth for the digital agency, which offers creative, technology, and media services to major travel, luxury, and financial services brands, including Avis Budget Group, Chan ...[Read More]

Track A

2:15 PM Case Study Revolution: International Growth and Adaptation

Billy Sanez, Former Vice President, Marketing at FareCompare; Co-Founder, GoFlyMore.com

FareCompare’s VP of Marketing shares his findings after accelerating meta-search in the Latin America market, followed by an interactive workshop exercise for attendees.

•    Accelerating the meta-search in Latin America market
•    Analyzing international growth process and how FareCompare quickly grew engagement
•    What the future looks like
 Billy Sanez
Billy Sanez
Former Vice President, Marketing at FareCompare; Co-Founder
GoFlyMore.com

For the past twenty years, Billy has been helping brandsachieve their communications goals through brand development and integratedcommunications strategies.  He currentlyworks with various travel and consumer brands, optimizing their strategies and focusingtheir daily execution.   

For the past few ye ...[Read More]

Track B

Case Study Revolution: Attribution, Acquisition and Retention in the Age of OTA Channel Consolidation

Darren Skomorowsky, Director, Revenue Management, The Pierre, a Taj Hotel

Darren Skomorowsky shares insights from a hotelier perspective, followed by an interactive exercise for attendees.

Assessing ROI of attribution and retention with branding
Focusing on the next click, not the last
Building a better attribution model to drive retargeting 
Streamlining data for enhanced customer profiling 
 Darren Skomorowsky
Darren Skomorowsky
Director, Revenue Management
The Pierre, a Taj Hotel

Track A

2:45 PM Panel: Couples Counseling: Sticking it out with OTAs and Meta-Search Engines

Moderated By:
Adam Miller
, Senior Mobile Marketing & Analytics Manager, Turo, Inc.

Darren Skomorowsky, Director, Revenue Management, The Pierre, a Taj Hotel

Mark Molinari, Corporate Vice President, Revenue Management and eCommerce, Las Vegas Sands

Steve Sickel, CEO, Room Key

Breaking up is hard to do, especially when there are ways to share a mutually beneficial partnership. Our panelists of hoteliers share their wish list for a healthy relationship. But for now, it’s complicated. 
•    A deep-dive into what hotel partners are looking for in search partnerships
•    Cultivating partnerships with industry disrupters to gain direct bookings
•    Gaining insight into the rational behind hotels cutting ties with their OTA and meta-search partners
•    Hearing  what hotels want out of their distribution partnerships and how partnering sites can meet those needs

 Darren Skomorowsky
Darren Skomorowsky
Director, Revenue Management
The Pierre, a Taj Hotel

 Mark Molinari
Mark Molinari
Corporate Vice President, Revenue Management and eCommerce
Las Vegas Sands
Mark is a revenue management veteran with 15 years of experience specializing in the resort and gaming industries.  As the head of Revenue Management for Las Vegas Sands, Mark oversees 10 hotels with over 17,000 rooms and more than $1B USD in annual hotel revenues.  Mark also oversees global eCommerce Analytics, Marketing Performance, and Data Scie ...[Read More]

 Steve Sickel
Steve Sickel
CEO
Room Key
Steven Sickel is Chief Executive Officer of Room Key. Steve focuses on setting company strategy, directing the venture’s financials and commercial performance, leading the board of directors function and process, and steering the organization’s leadership team through day-to-day operations. In just one-and-a-half years with Room Key Steve has made ...[Read More]

Moderated By:

 Adam Miller
Adam Miller
Senior Mobile Marketing & Analytics Manager
Turo, Inc.
Adam joined Turo in January 2015 and has spent nearly a decade in digital branding, user acquisition, growth, and analytics. Previously, he focused on healthcare clients (Pfizer, Johnson & Johnson, AstraZeneca) while at Publicis-owned agency Razorfish and began his involvement in the travel industry at Carat in San Francisco. There he managed user ...[Read More]

Track B

Panel: Redesigning Web to Improve User Experience

Alan Josephs, Vice President, Hotel Distribution, Travelzoo

Moderated By:
Megan Harris
, Managing Partner, SYZYGY

Stuart Martin Weiss, E-Commerce Marketing Strategy, Virgin Vacations

Lori Gustafson, Senior Director, Digital Marketing & eCommerce, SeaWorld Parks & Entertainment

Arun Gambhir, Director, Digital eCommerce Integration, Choice Hotels

In today’s age of constant consolidation and ever-changing technology, there’s no shortage of companies in the midst of a complete web overhaul.  Our esteemed panelists will look at evidence across every sector and share the best practices for website redesign with the customer in mind.

•    Assessing the right time to redesign your web platform
•    Utilizing the right resources for streamlined web experience across multiple devices
•    The top three drivers for a successful website property overhaul
•    Analyzing data post design launch
 Alan Josephs
Alan Josephs
Vice President, Hotel Distribution
Travelzoo

 Stuart Martin Weiss
Stuart Martin Weiss
E-Commerce Marketing Strategy
Virgin Vacations
Stuart Weiss is the Manager of E-Commerce Marketing Strategy for Virgin Vacations.  He has expertise in lead generation, web development, search engine, email, and social media marketing.  Stuart has implemented successful PPC campaigns for Walt Disney Parks and Resorts Online (WDPRO) properties such as DisneyCruise.com, DisneyVacationClub.com, Dis ...[Read More]

 Lori Gustafson
Lori Gustafson
Senior Director, Digital Marketing & eCommerce
SeaWorld Parks & Entertainment

 Arun Gambhir
Arun Gambhir
Director, Digital eCommerce Integration
Choice Hotels
Arun is a Director within eCommerce group at Choice Hotels.His main responsibility is to ensure that Choicehotels.com, a $1B+ eCommerce site is optimized across web and mobile (including App) environments. He leads efforts to ensure that Choicehotels.com is applying best practices with respect to eCommerce, Merchandizing, Personalization, Content a ...[Read More]

Moderated By:

 Megan Harris
Megan Harris
Managing Partner
SYZYGY
As a digital native and global business citizen, Megan brings a unique perspective to her role as Managing Partner at SYZYGY North America. She manages operations and business growth for the digital agency, which offers creative, technology, and media services to major travel, luxury, and financial services brands, including Avis Budget Group, Chan ...[Read More]

3:15 PM Networking and Refreshment Break

3:55 PM Panel: Driving Direct Bookings From Disrupter

Marion Hughes-Roger, GM, North America, DayUse.com

Moderated By:
Megan Harris
, Managing Partner, SYZYGY

Brandon Meyers, CRO, ADARA

Erik Mikisch, VP, Marketing, Performance Horizon

Search and display are key in capturing the customer’s attention, and it’s what ultimately drives their decision to break out the credit card. But the industry can’t seem to agree on what’s best for the brand: investing in new technologies to boost direct bookings or elevating your online presence through meta-search and OTAs. Panelists from Virgin America, Trump Hotels and DayUse.com share strategies for staying at the top of search and how to drive bookings from disrupters.

•    Are direct bookings always the most profitable bookings?
•    Assessing which platforms are best to invest in for exposure
•    Leveraging meta-search and OTAs for exposure, and re-directing to brand website
•    Analyzing keywords to be at the top of search, and which keywords are best to bid on
•    Showing your brand will give  you the best service with direct booking
•    Sweetening the deal: what offers that don’t cut into your bottom line to win the direct booking

 Marion Hughes-Roger
Marion Hughes-Roger
GM, North America
DayUse.com

 Erik Mikisch
Erik Mikisch
VP, Marketing
Performance Horizon
Erik has more than 25 years of executive experience in sales and marketing with mobile, high tech, advertising, and new media companies in the B2B and B2C spaces. At Performance Horizon, Erik leads the development and implementation of all internal and external marketing activities globally.  Previously, Erik held senior marketing and sales ma ...[Read More]

Moderated By:

 Megan Harris
Megan Harris
Managing Partner
SYZYGY
As a digital native and global business citizen, Megan brings a unique perspective to her role as Managing Partner at SYZYGY North America. She manages operations and business growth for the digital agency, which offers creative, technology, and media services to major travel, luxury, and financial services brands, including Avis Budget Group, Chan ...[Read More]

4:25 PM A Post-Merger Glimpse into Aviation Consolidation

Sebastian Riedle, Senior Director Online Sales for Lufthansa, Swiss & Austrian Airlines, Lufthansa Group

Integration across all digital channels is key, especially during mergers. Sebastian Riedle, head of online sales for Lufthansa’s Swiss & Austrian Airlines, offers insight into how he merged platforms for three airlines into a cohesive redesign.
•    A look at what this means for the digital landscape and its commercial impact
•    Walking  through the process of a redesign and what that looks like post-merger
•    Defining and establishing a roadmap for all digital channels and mobile strategy

 Sebastian Riedle
Sebastian Riedle
Senior Director Online Sales for Lufthansa
Swiss & Austrian Airlines, Lufthansa Group

4:45 PM Hotelier Panel: Driving Direct Bookings Through Online Platforms

Francisco Trejo, Senior E-Commerce Director, Hilton Worldwide

Jose Murta, Global Head of Hospitality, Trivago

Moderated By:
Megan Harris
, Managing Partner, SYZYGY

Nikhil Gupta, Director of Hotels and Car Hire, Skyscanner

Hotels are investing in new talent and technologies in order to drive direct bookings from their web and mobile property. Our panel of hoteliers from the world’s largest brands share what their companies are doing to win the booking, including:
•    Strategies for incentive programs and exclusive, member-only rates to generate direct bookings
•    Improving the way we use data to cultivate customer loyalty
•    Understanding trends in the hotel booking war

 Francisco Trejo
Francisco Trejo
Senior E-Commerce Director
Hilton Worldwide

 Jose Murta
Jose Murta
Global Head of Hospitality
Trivago
José Murta is the Global Head of Hospitality at Trivago, a leading global hotel metasearch that serves millions of visitors per month and receives 1.4 billion visits per year. 

José is leading the team of industry experts who are strengthening the connections between trivago and the travel industry. His goal is ...[Read More]

 Nikhil Gupta
Nikhil Gupta
Director of Hotels and Car Hire
Skyscanner
Nikhil Gupta is the Director of Hotels and Car Rental at Skyscanner. Based in Edinburgh, Skyscanner is the biggest global online travel marketplace in the world. It’s a place where people are inspired to plan and book direct from millions of travel options at the best prices. Skyscanner was recently acquired by CTrip. Nik is responsible for th ...[Read More]

Moderated By:

 Megan Harris
Megan Harris
Managing Partner
SYZYGY
As a digital native and global business citizen, Megan brings a unique perspective to her role as Managing Partner at SYZYGY North America. She manages operations and business growth for the digital agency, which offers creative, technology, and media services to major travel, luxury, and financial services brands, including Avis Budget Group, Chan ...[Read More]

5:15 PM “Cirque Du Soleil” Cocktail Party In The Solutions Zone

6:15 PM End of Day One









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