May 10, 2017
The trip is over; the journey has ended. Right? Wrong! Post-trip is a critical touch-point in the customer journey and an ideal opportunity for continued engagement. With the experience still fresh in the traveler’s mind, travel operators can take advantage of this moment in order to ensure the customer keeps their brand in mind when it comes time to plan to next trip. Day 3 brings us full circle, touching on important topics such as, measuring the customer experience, post-trip engagement, social and content marketing, and using data to understand the traveler.