Digital Travel

May 08 - 10, 2017

Green Valley Ranch, Las Vegas, Nevada

1.888.482.6012

Digital Innovations and The In-Trip Experience

May 9, 2017

Your digital strategy doesn’t end with a booking. In today’s technology-driven age, customers expect digital communication at every stage of their journey.  Travel operators are stepping up their game when it comes to concierge services and mobile innovations, offering new and unique ways of engagement at every touch-point.  Day 2 continues the traveler journey through the in-trip experience, with a focus on digital, mobile solutions.

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7:30 AM Continental Breakfast & Registration In The Solutions Zone

8:30 AM Welcome Remarks And Interactive Polling

Charleen Ring, Program Director, Digital Travel Summit 2017

 Charleen Ring
Charleen Ring
Program Director
Digital Travel Summit 2017
Charleen is an experienced content director, market researcher and published author with a passion for creative storytelling. She produces innovative b2b networking conferences that serve as platforms to help businesses and professionals create narratives that inspire and foster connectivity between industry thought leaders. Her portfolio currently ...[Read More]

8:35 AM Chairperson’s Opening Address

Niklas Schlappkohl, Senior Director, Travel Solutions, Translations.com

 Niklas Schlappkohl
Niklas Schlappkohl
Senior Director, Travel Solutions
Translations.com
Niklas Schlappkohl is the Senior Director, Travel Solutions in the Global Client Solutions team and in-house consultant for the Travel industry. His responsibilities include onboarding new Travel clients as well as strategic localization consulting for existing clients. Niklas joined Translations.com after 20 years in the global digital travel indu ...[Read More]

8:50 AM Trends in Customer Loyalty

Brian Kelly, CEO and Founder, The Points Guy

Brian Kelly is the founder and CEO of The Points Guy, a leader and influencer in the industry of points, miles and travel in general. As a passionate traveler since childhood, Brian used his knowledge and insight to start ThePointsGuy.com during his time as a Wall Street road warrior while traveling the globe for up to six months a year. Brian was able to book exciting and extravagant trips for next to nothing through his hard-earned points and miles, flying first class and staying at luxury hotels all for less than the cost of a coach ticket and a hostel bed. Due to the immense interest in his tips and advice, Brian left his Wall Street job in June 2011 to grow his site and travel the world full-time. 
 Brian Kelly
Brian Kelly
CEO and Founder
The Points Guy
Brian Kelly is the founder and CEO of The Points Guy, a leader and influencer in the industry of points, miles and travel in general. As a passionate traveler since childhood, Brian used his knowledge and insight to start ThePointsGuy.com during his time as a Wall Street road warrior while traveling the globe for up to six months a year. Brian was ...[Read More]

9:35 AM Driving Improved Loyalty through Mobile Experiences

Michael Marino, SVP Customer Loyalty and Chief Experience Officer, Caesars Entertainment

When it comes to building and maintaining customer loyalty, brands must continue to evolve to meet ever-changing customer demands. Today, a fundamental shift is occurring in the desired communication channel as many customers prefer to engage and shop via their mobile device. Caesars Entertainment has embraced this change in customer preference and has invested in tools to talk to customers in their preferred channel. 
Michael Marino, SVP Customer Loyalty & Chief Experience Officer, provides a look at how Caesars is using mobile experiences including its award winning mobile app to improve their economics, including:

Connecting customer to on-demand access to service 
Providing personalized customer offers
Selling distressed inventory

 Michael Marino
Michael Marino
SVP Customer Loyalty and Chief Experience Officer
Caesars Entertainment
Michael Marino is the SVP of Customer Loyalty & Chief Experience Officer at Caesars Entertainment.  Michael oversees Total Rewards, Caesars’ 50m member loyalty program, Caesars’ Digital business including Caesars.com and Caesars’ mobile app PlaybyTR, brand, media and all customer communication channels.  Michael’s previous roles within ...[Read More]

9:55 AM Panel: The Mobile Concierge: How New Technology is Revolutionizing Service

Moderated By:
Niklas Schlappkohl
, Senior Director, Travel Solutions, Translations.com

Marion Hughes-Roger, GM, North America, DayUse.com

Gene Kornota, Co-Founder, Rebel Hospitality LLC

Josh Saunders, Director of Market Management, Expedia, Inc.

Zach Ruben, Corporate Director, eCommerce, Hawkeye Hotels

The industry is experiencing a huge cultural shift when it comes to what travelers want and when they want it. Cue the emergence of the ever-prominent mobile concierge and the question: could this mean the end of the hotel lobby as we know it? Our panelists from biggest names in hospitality will discuss:
•    The latest technology in concierge services, check-in and digital key apps
•    The impact of mobile on the hospitality industry
•    How hotels can get ahead of the curve to leverage their own resources to enhance customer service

 Marion Hughes-Roger
Marion Hughes-Roger
GM, North America
DayUse.com

 Gene Kornota
Gene Kornota
Co-Founder
Rebel Hospitality LLC
Gene Kornota is the co-founder and Principal of Rebel Hospitality LLC, a hotel development and management company founded in 1988. Rebel Hospitality specializes in the conception and development of modern lifestyle hotel experiences, with a focus on distinguishing each hotel brand and outlet from design to tone, to amenities and the staff that work ...[Read More]

 Josh Saunders
Josh Saunders
Director of Market Management
Expedia, Inc.
Josh is responsible for an extensive, multi-layered consultative sales team that represents the many brands of Expedia Inc., and helps hoteliers maximize their revenue from online channels. Leveraging his 11 years of successful experience on the supply side of Expedia, Josh is very involved with bringing strategic business perspective to the g ...[Read More]

 Zach Ruben
Zach Ruben
Corporate Director, eCommerce
Hawkeye Hotels
Zachary Ruben joined Hawkeye Hotels in 2014 to lead their newly founded eCommerce department from the ground up as the Corporate Director - eCommerce. With Hawkeye, Zachary sets eCommerce strategy for over 40 managed select and full service hotels across 10 different parent brands including Marriott, Hilton, Starwood, and IHG. Additionally, hi ...[Read More]

Moderated By:

 Niklas Schlappkohl
Niklas Schlappkohl
Senior Director, Travel Solutions
Translations.com
Niklas Schlappkohl is the Senior Director, Travel Solutions in the Global Client Solutions team and in-house consultant for the Travel industry. His responsibilities include onboarding new Travel clients as well as strategic localization consulting for existing clients. Niklas joined Translations.com after 20 years in the global digital travel indu ...[Read More]

10:30 AM Morning Refreshment & Networking Break In The Solutions Zone

11:10 AM Keynote: Leveraging Multi-Screen Opportunities For Optimized Revenue Sources

Jaron Millner, Vice President, Direct Business, Finnair

Today’s Traveler is attached to their device, and airlines are upping their game when it comes to reaching the customer across all digital channels. Our Finnair executive shares strategies for:
•    Capitalizing on every screen that is part of the traveler journey from desktop to mobile to in-flight/in-room
•    Developing innovative products for multi-screen technology to build seamless, tailored, and inspiring experiences during the trip
•    Delivering personalized content directly to the traveler based on their pre-trip preferences, building in-flight/in-room monetization and advertisement opportunities

 Jaron Millner
Jaron Millner
Vice President, Direct Business
Finnair

11:30 AM Case Study: Get Intimate With Rose, The Cosmopolitan Hotel & Casino’s Chatbot

Mamie Peers, Vice President, Digital, Social, eCommerce, The Cosmopolitan of Las Vegas

With more than 20 restaurants, an extensive art collection, and many resort and entertainment offerings, The Cosmopolitan of Las Vegas had an opportunity to provide guests with a VIP experience with insider information. They developed Rose, a mischief making chatbot, to help guests navigate the resort and discover surprises around every corner. Join this session to:

•See how Chatbots backed by employees can deliver an intimate experience at scale
•Find out how guests are responding, and what they love most
•Learn the value of an SMS Chatbot in the hotel & casino space
 Mamie Peers
Mamie Peers
Vice President, Digital, Social, eCommerce
The Cosmopolitan of Las Vegas

11:50 AM Fireside Chat: Why Going Local Really Means Going Global

Sonia Zamborsky, Director of Product Field Support & Communications, Marriott International Inc

Moderated By:
Niklas Schlappkohl
, Senior Director, Travel Solutions, Translations.com

Zach Ruben, Corporate Director, eCommerce, Hawkeye Hotels

To address the needs of global travelers, one must first think small. By focusing the lens on localization, we can capture the attention and loyalty of users around the globe. While localization typically starts with language, that’s just the beginning. Understanding how users search, interact with content and submit payments are just some of the ways we can localize. In this session, we’ll talk about:

•        The difference between local and global
•        How to convince senior leadership that global sites are worth the investment
•        How to adapt search, content and promotions to local markets

 Sonia Zamborsky
Sonia Zamborsky
Director of Product Field Support & Communications
Marriott International Inc
As Director of Product Field Support & Communications for Digital Globalization, Sonia Zamborsky helps optimize Marriott's global digital channels across a diverse portfolio of international products. She provides operations leadership for an extended team at HQ and around the globe. (Basically she's the Chief Dot Connector between corporate and th ...[Read More]

 Zach Ruben
Zach Ruben
Corporate Director, eCommerce
Hawkeye Hotels
Zachary Ruben joined Hawkeye Hotels in 2014 to lead their newly founded eCommerce department from the ground up as the Corporate Director - eCommerce. With Hawkeye, Zachary sets eCommerce strategy for over 40 managed select and full service hotels across 10 different parent brands including Marriott, Hilton, Starwood, and IHG. Additionally, hi ...[Read More]

Moderated By:

 Niklas Schlappkohl
Niklas Schlappkohl
Senior Director, Travel Solutions
Translations.com
Niklas Schlappkohl is the Senior Director, Travel Solutions in the Global Client Solutions team and in-house consultant for the Travel industry. His responsibilities include onboarding new Travel clients as well as strategic localization consulting for existing clients. Niklas joined Translations.com after 20 years in the global digital travel indu ...[Read More]

12:10 PM Lunch For All Attendees

1:10 PM Case Study: The Future is NOW; Instructions Not Included

Ed Schwitzky, Vice President, eCommerce, TPG Hotels & Resorts

TPG Hotels & Resorts is recognized as one of the nation’s leading hotel management companies, operating big name brands including Marriott, Hilton, Hyatt, Intercontinental, Starwood, Wyndham and Accor and a number of properties. TPG’s VP of eCommerce shares insight into the evolution of digital marketing and technology, including:
•    Rethinking hotel business objectives
•    Rewriting job descriptions
•    Hiring for the requisite skill sets
 Ed Schwitzky
Ed Schwitzky
Vice President, eCommerce
TPG Hotels & Resorts

1:30 PM Innovation Roundtables

Parag Vohra, Vice President Sales North America, Sojern

Julie Hoffmann, Head of Industry Strategy, Travel and Hospitality, Adobe

Darren Skomorowsky, Director, Revenue Management, The Pierre, a Taj Hotel

David Stewart, Chief Business Officer, Turo

Jennifer Andre, Senior Director, North America, Media Solutions, Expedia

Jamey Bainer, Strategy & Planning Director, Pacific

Jeffrey Harmon, Sr. Manager – Disney Travel Operations Project Development and Integration, The Walt Disney Company

Angela Blanchard, Director, Travel Operations Infrastructure & Support, The Walt Disney Company

These interactive sessions are your opportunity to learn about the most innovative digital and omni-channel solutions on the market in a relaxed setting. Each table will have a specific theme—please choose two tables, allowing for one rotation in between topics. A highlight of Digital Travel Summit, roundtable discussions are your best opportunity to idea-share with your peers; have a pint and enjoy networking!

To lead a Roundtable, contact Scott.Rossen@wbresearch.com or 646-200-7526.

1. YouTube and Travel: Inspiring an End-to-End Customer Experience
Parag Vohra, Vice President Sales North America, SOJERN

2. The Digital Traveler and the Experience Wave
Julie Hoffman, Head of Industry Strategy, Travel and Hospitality, Adobe

3. Attribution, Acquisition and Retention in the Age of OTA Channel Consolidation
Darren Skomorowsky, Director, Revenue Management, The Pierre, a Taj Hotel 

4. Sharing Economy and How it’s Transforming Travel for Owner and Traveler
David Stewart, Chief Business Officer, Turo

5. Sharing Cultures Beyond Borders: The Role of Digital Marketing Insights and Innovation
Jennifer Andre, Senior Director, North America, Media Solutions, Expedia

6. Topic TDB, Executive Speaker, TMM Data

7. IoT in the Travel Industry is at a Tipping Point
Scott Sciotto, ForgeRock

8.Topic TBD
Jamey Bainer, Strategy & Planning Director, Pacific 

9.Leading Walt Disney World Guests through the Digital Experience
Jeffrey Harmon, Sr. Manager – Disney Travel Operations Project Development and Integration, The Walt Disney Company 
Angela Blanchard, Director, Travel Operations Infrastructure & Support, The Walt Disney Company
 Parag Vohra
Parag Vohra
Vice President Sales North America
Sojern
Parag has been involved in the hotel industry and digital media space for 14 years. His in-depth knowledge of the online travel space makes him an industry expert in hotel revenue management and digital marketing.

Before joining Sojern, he spent five years at Wyndham International and three years at Marriott In ...[Read More]

 Julie Hoffmann
Julie Hoffmann
Head of Industry Strategy, Travel and Hospitality
Adobe

 Darren Skomorowsky
Darren Skomorowsky
Director, Revenue Management
The Pierre, a Taj Hotel

 David Stewart
David Stewart
Chief Business Officer
Turo
David is responsible for for business development, partnerships, strategic account management, sales, pricing, and other special projects at Turo. He joined Turo in 2015, via the acquisition of SocialStudio, the company he founded and led. Previously, David was VP Product at Yammer, Senior Director of Growth at Playdom, led platform marketing at Yo ...[Read More]

 Jennifer Andre
Jennifer Andre
Senior Director, North America, Media Solutions
Expedia
As a senior director for North America at Expedia Media Solutions, Jennifer Andre focuses on the creation and execution of digital media campaigns. Jennifer and her team specialize in developing strategic marketing programs for destinations, air, hotel, attractions and activities partners across the vast network of Expedia, Inc. travel brands ...[Read More]

 Jamey Bainer
Jamey Bainer
Strategy & Planning Director
Pacific
Jamey is a speed-freak. Well hold on, not that kind of speed-freak! He’s the kind that intentionally chose to specialize in a field of marketing (social media and digital content strategy) that moves and changes so fast it would (and does) drive many people crazy. For whatever reason, this guy loves that the industry innovations he reads about ...[Read More]

 Jeffrey Harmon
Jeffrey Harmon
Sr. Manager – Disney Travel Operations Project Development and Integration
The Walt Disney Company

 Angela Blanchard
Angela Blanchard
Director, Travel Operations Infrastructure & Support
The Walt Disney Company

2:30 PM Afternoon Refreshment & Networking Break In The Solutions Zone

Track A: Mobile & Innovations

3:10 PM Chairperson’s Afternoon Address

Track B: Boosting Revenue through Ancillary

Chairperson’s Afternoon Address

Niklas Schlappkohl, Senior Director, Travel Solutions, Translations.com

 Niklas Schlappkohl
Niklas Schlappkohl
Senior Director, Travel Solutions
Translations.com
Niklas Schlappkohl is the Senior Director, Travel Solutions in the Global Client Solutions team and in-house consultant for the Travel industry. His responsibilities include onboarding new Travel clients as well as strategic localization consulting for existing clients. Niklas joined Translations.com after 20 years in the global digital travel indu ...[Read More]

Creative Board Rooms

Creative Board Rooms

Sign up for small-group, intimate boardrooms.
No PowerPoint; no plans --just candid conversations about the top of mind topics.

Airline Executive Creative Boardroom
Discuss the impact of the current political landscape on air travel in a candid setting. 
• How has the travel band impacted your brand? 
• The impact of Brexit
• The “currency conversation”– US Currency is stronger than it has been in years. What’s the impact on travel?


OTA/Meta-Search Executive Creative Boardroom
Innovations in  eCommerce Platforms for Travel – Mobile being the Principal Platform 


Hotelier Executive Creative Boardroom 
Discuss the impact of the current political landscape on air travel in a candid setting.
 
• How has the travel band impacted your brand? 
• The impact of Brexit
• The “currency conversation”– US Currency is stronger than it has been in years. What’s the impact on travel?

Track A: Mobile & Innovations

3:20 PM Case Study: Emotions for ROI

Ahmed Elemam, Digital Marketing, WestJet Airlines

WestJet is way ahead of the curve when it comes to creating viral, meaningful content. They understand the influence of a powerful social media campaign. Ahmed Elemem shares the secret to harnessing emotions of the customer to increase brand loyalty by covering these topics:
  • Real authentic content and caring trends on the web
  • How WestJet used Santa Claus to drive 86% increase in revenue for the month of December
  • Analytics of a social viral campaign 
  • How to get more likes, shares, views and the booking
 Ahmed Elemam
Ahmed Elemam
Digital Marketing
WestJet Airlines

Track B: Boosting Revenue through Ancillary

Diversity in Travel Marketing

Rondel Holder, CEO & Founder, Soul Society 101


 Rondel Holder
Rondel Holder
CEO & Founder
Soul Society 101
Under 35 years old, Rondel Holder has visited over 45 countries and counting. As a Content Director and Marketer who keeps his finger on the pulse of urban culture, Rondel noticed the rapid growth of African American travel yet lack of representation and diversity across the industry, and desired to create a space for what he calls, "under-ser ...[Read More]

Creative Board Rooms

Creative Board Rooms

Sign up for small-group, intimate boardrooms.
No PowerPoint; no plans --just candid conversations about the top of mind topics.

Airline Executive Creative Boardroom
Discuss the impact of the current political landscape on air travel in a candid setting. 
• How has the travel band impacted your brand? 
• The impact of Brexit
• The “currency conversation”– US Currency is stronger than it has been in years. What’s the impact on travel?


OTA/Meta-Search Executive Creative Boardroom
Innovations in  eCommerce Platforms for Travel – Mobile being the Principal Platform 


Hotelier Executive Creative Boardroom 
Discuss the impact of the current political landscape on air travel in a candid setting.
 
• How has the travel band impacted your brand? 
• The impact of Brexit
• The “currency conversation”– US Currency is stronger than it has been in years. What’s the impact on travel?

Track A: Mobile & Innovations

3:40 PM Innovation Spotlight

Kalle Marsal, Chief Marketing Officer, Mitek

 Kalle Marsal
Kalle Marsal
Chief Marketing Officer
Mitek
Kalle has over 20 years of marketing, technology entrepreneurship, venture capital and general management experience in digital imaging, telecommunications, mobility, printing, and other high-technology industries. Prior to Mitek, Kalle was the VP of Product Management for HP’s inkjet printing businesses. During his time at HP, he also led the prod ...[Read More]

Creative Board Rooms

Creative Board Rooms

Sign up for small-group, intimate boardrooms.
No PowerPoint; no plans --just candid conversations about the top of mind topics.

Airline Executive Creative Boardroom
Discuss the impact of the current political landscape on air travel in a candid setting. 
• How has the travel band impacted your brand? 
• The impact of Brexit
• The “currency conversation”– US Currency is stronger than it has been in years. What’s the impact on travel?


OTA/Meta-Search Executive Creative Boardroom
Innovations in  eCommerce Platforms for Travel – Mobile being the Principal Platform 


Hotelier Executive Creative Boardroom 
Discuss the impact of the current political landscape on air travel in a candid setting.
 
• How has the travel band impacted your brand? 
• The impact of Brexit
• The “currency conversation”– US Currency is stronger than it has been in years. What’s the impact on travel?

Track A: Innovation Spotlight

3:50 PM How to Build a Brand through Storytelling: Using Content that Connects

Adam Miller, Senior Mobile Marketing & Analytics Manager, Turo, Inc.

People don't want to be sold to, they want to be inspired. They want to dream, imagine, and be transported. Content marketing is at the top of every marketer's to-do list these days, but it's more than just creating conversion-focused, sales-y content. Discover how to create a content program that resonates with your audience, drives engagement and boosts your business, including:
•    How to create (and sustain) a robust blog presence
•    The ins and outs of user-generated content, from engaging to promoting
•    Why educational content is crucial, regardless of your vertical

 Adam Miller
Adam Miller
Senior Mobile Marketing & Analytics Manager
Turo, Inc.
Adam joined Turo in January 2015 and has spent nearly a decade in digital branding, user acquisition, growth, and analytics. Previously, he focused on healthcare clients (Pfizer, Johnson & Johnson, AstraZeneca) while at Publicis-owned agency Razorfish and began his involvement in the travel industry at Carat in San Francisco. There he managed user ...[Read More]

Track B: Boosting Revenue through Ancillary

Business or Pleasure? The Evolution of Business Travel

Edward Perry, Head of Partnerships, Americas at HRS - The Hotel Portal.

Business travelers have a unique set of needs, as they travel frequently and often at the last minute.  Hear how HRS is assisting corporate travelers and improving their overall experience. Edward Perry discusses:
•    Shifting focus from traditional leisure perspective to a broader emphasis on the needs of the corporate business traveler
•    Understanding  the business needs of corporations and how technology plays into improving the overall landscape
•    Implementing incident response strategies in an elevated threat climate and using monitored data to support the traveler’s safety

 Edward Perry
Edward Perry
Head of Partnerships
Americas at HRS - The Hotel Portal.
Edward Perry is the Head of Partnerships, Americas for HRS Group. In his role, he is responsible for supporting hotels chains in the Americas to maximize their market share of corporate, leisure and group travel business on a global scale. He also manages strategic partnership relationships with technology partners to meet hotel chain requirements. ...[Read More]

Creative Board Rooms

Creative Board Rooms

Sign up for small-group, intimate boardrooms.
No PowerPoint; no plans --just candid conversations about the top of mind topics.

Airline Executive Creative Boardroom
Discuss the impact of the current political landscape on air travel in a candid setting. 
• How has the travel band impacted your brand? 
• The impact of Brexit
• The “currency conversation”– US Currency is stronger than it has been in years. What’s the impact on travel?


OTA/Meta-Search Executive Creative Boardroom
Innovations in  eCommerce Platforms for Travel – Mobile being the Principal Platform 


Hotelier Executive Creative Boardroom 
Discuss the impact of the current political landscape on air travel in a candid setting.
 
• How has the travel band impacted your brand? 
• The impact of Brexit
• The “currency conversation”– US Currency is stronger than it has been in years. What’s the impact on travel?

Track A: Innovation Spotlight

4:10 PM Making the Most of Your Hotel Bookings

Marion Hughes-Roger, GM, North America, DayUse.com

How are companies maximizing their revenue? Marion Hughes-Roger is launching DayUse.com in North America and will address:
•    Capitalizing on a room twice in one day through day booking
•    Overcoming rate droppings
•    A glimpse at the future of room bookings and what this means for hoteliers to win the direct booking

 Marion Hughes-Roger
Marion Hughes-Roger
GM, North America
DayUse.com

Track B: Boosting Revenue through Ancillary

Revisiting the Use of Location and Information Sharing Technology

Jeff Ulrich, Senior Manager, E-Commerce, United Airlines

Providing relevant information through your brands app is essential for in-trip personalization. The session focuses on United Airline’s best practices for:

•Leveraging beacons to improve the traveler journey, building high interactivity with engaged travelers 
•Managing messages: building a plan for frequency of and diversified messages
•Pushing ancillary products to boost your onsite revenue
 Jeff Ulrich
Jeff Ulrich
Senior Manager, E-Commerce
United Airlines
Jeff Ulrich has worked in the Airline business for over 25 years.  His background is as varied as the number of years he's worked for Continental and now the new United; from Call Centers to Airports to Technology, all of his experience has focused on enhancing the Customer Experience.  In his current role as Sr. Manager eCommerce Digital Innovatio ...[Read More]

Creative Board Rooms

Creative Board Rooms

Sign up for small-group, intimate boardrooms.
No PowerPoint; no plans --just candid conversations about the top of mind topics.

Airline Executive Creative Boardroom
Discuss the impact of the current political landscape on air travel in a candid setting. 
• How has the travel band impacted your brand? 
• The impact of Brexit
• The “currency conversation”– US Currency is stronger than it has been in years. What’s the impact on travel?


OTA/Meta-Search Executive Creative Boardroom
Innovations in  eCommerce Platforms for Travel – Mobile being the Principal Platform 


Hotelier Executive Creative Boardroom 
Discuss the impact of the current political landscape on air travel in a candid setting.
 
• How has the travel band impacted your brand? 
• The impact of Brexit
• The “currency conversation”– US Currency is stronger than it has been in years. What’s the impact on travel?

Track A: Mobile & Innovations

4:30 PM Case Study: Virtual Reality and the Future of Travel

Cathy Tull, Senior Marketing Vice President, Las Vegas Convention and Visitors Authority

We think of virtual reality as the ultimate in innovation. Gain a better understanding of how brands are leveraging this ever-growing and exciting technology to create the ultimate customer experience.
 
•How are brands utilizing new technology in augmented and virtual reality to create a new and enhanced customer experience 
•Is virtual reality another step in the customer journey or a threat to the travel industry? 
•What does the future of travel look like 10 years down the road and how can tourism boards leverage this technology to boost bookings
 Cathy Tull
Cathy Tull
Senior Marketing Vice President
Las Vegas Convention and Visitors Authority
Cathy Tull is the senior vice president of marketing for the Las Vegas Convention and Visitors Authority (LVCVA).  The LVCVA is the destination marketing organization for Las Vegas and Southern Nevada, and its mission centers on attracting visitors by promoting the destination as the world’s most desirable destination for leisure and business trave ...[Read More]

Track B: Innovation Spotlight

Case Study: Building The Digital Transformation Strategy Powered By Agile Approach

Mehmet Bütün, Vice President, Digital Services (IT), Turkish Airlines, Inc

VP of Digital Services, Mehmet Bütün, lays the groundwork for a better understanding of the pillars of the digital strategy beyond customer experience, including:
•    Why the dynamics of the digital touch-points require agile perspectives?
•    Delivering the “minimum viable product”  to business teams to create unique digital services
•    What is next on digital for you? Innovation vs. Disruption!

 Mehmet Bütün
Mehmet Bütün
Vice President, Digital Services (IT)
Turkish Airlines, Inc
Mr. Butun has +15 years professional life in telecommunication, consulting, aviation industries with hands on experiences in digital transformation, CRM & Loyalty Management, BI & Analytics.

He has studied  Management Information Systems in Bosporus University, Istanbul. Instantly he started working for Turkcel ...[Read More]

Creative Board Rooms

Creative Board Rooms

Sign up for small-group, intimate boardrooms.
No PowerPoint; no plans --just candid conversations about the top of mind topics.

Airline Executive Creative Boardroom
Discuss the impact of the current political landscape on air travel in a candid setting. 
• How has the travel band impacted your brand? 
• The impact of Brexit
• The “currency conversation”– US Currency is stronger than it has been in years. What’s the impact on travel?


OTA/Meta-Search Executive Creative Boardroom
Innovations in  eCommerce Platforms for Travel – Mobile being the Principal Platform 


Hotelier Executive Creative Boardroom 
Discuss the impact of the current political landscape on air travel in a candid setting.
 
• How has the travel band impacted your brand? 
• The impact of Brexit
• The “currency conversation”– US Currency is stronger than it has been in years. What’s the impact on travel?

4:50 PM End Of Day Two










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