Digital Travel US 2018

April 30 - May 02, 2018

1.888.482.6012

How Mobile & Digital Marketing Are Reshaping Travel

Here's a list of the companies so far attending Digital Travel 2015. Some fantastic additions to the event these last couple weeks. Welcome aboard to: Air Canada, Air China, Airbnb, Alaska Airlines, BedandBreakfast.com, Delta Airlines, Delta Vacations, Expedia, Hilton Worldwide, Las Vegas Sands, MGM Resorts, Virgin Atlantic Airways, Orbitz, Porter Airlines Inc., Silver Airways, WestJet Airlines, World Hotels, Wyndham Hotel Group
How Mobile & Digital Marketing Are Reshaping the Travel IndustryHow Mobile & Digital Marketing Are Reshaping the Travel Industry
The travel and hospitality industry is going through an unprecedented period of change. Digital capabilities are now core differentiators and growth drivers. They also elevate the customer experience and redefine how travel brands interact with their customers.

Produced in conjunction with Urban Airship, Digital Travel’s annual report evaluates how travel and hospitality brands are leveraging digital capabilities to engage with customers at every stage of the customer lifecycle: from discovering and researching products to making purchases and continuously connecting with the brand. The paper assesses how digital is impacting budgets and revenue streams, as well as how brands are using mobile to influence the entire customer journey.

Click on the image at left to download this exclusive report!

Executive Summary


The travel and hospitality industry is going through an unprecedented period of change. New competition is around every corner, from digitally-native Online Travel Agencies (OTAs) that are making multichannel research and booking easier, to alternative travel and booking businesses that leverage the sharing economy to offer low prices and a personal touch. The flood of new competition and the constant access consumers have to travel brands is creating an urgent need for brand differentiation.

Increasingly, differentiation is taking place in digital spaces, with businesses using their desktop sites, mobile sites, and mobile apps to deliver timely, relevant information to consumers. Websites and apps are key resources for people to research travel options and make purchases. What’s more, consumers are now accustomed to great digital experiences and smooth checkouts. This sets an extremely high standard for travel brands, which are responding by devoting more resources to the development of best-in-class marketing and e-commerce capabilities.

As travel and hospitality businesses continue to improve their digital offerings, they have come to realize that mobile is the next major battleground for revenue and customer engagement. Customers are doing substantial online research into their travel options, and now they are spending more of that time on mobile devices. It’s no surprise, then, that travel brands expect revenue from mobile to steadily increase over the next three years. Mobile excellence is now a core competency, because mobile touches every dimension of a brand’s digital strategy: hyper-relevant marketing, multichannel conversions, and deeper, more contextual customer engagement.

At the center of all this digital growth is the understanding that these tools do more than simply serve the business’s bottom line. Rather, they elevate the customer experience and redefine how travel brands interact with their customers. Brands are not just looking to sell to consumers; they are looking to engage with them. That is a revolutionary goal with implications for every stage of the customer lifecycle, from research and purchases to travel planning and long-term loyalty.