Digital Travel US 2018

April 30 - May 02, 2018


Travel + Hospitality: Leveraging the Best Disruptive Technology and Consumer Innovations

Here's a list of the companies so far attending Digital Travel 2015. Some fantastic additions to the event these last couple weeks. Welcome aboard to: Air Canada, Air China, Airbnb, Alaska Airlines,, Delta Airlines, Delta Vacations, Expedia, Hilton Worldwide, Las Vegas Sands, MGM Resorts, Virgin Atlantic Airways, Orbitz, Porter Airlines Inc., Silver Airways, WestJet Airlines, World Hotels, Wyndham Hotel Group
Travel + Hospitality: Leveraging the Best Disruptive Technology and Consumer InnovationsTravel + Hospitality: Leveraging the Best Disruptive Technology and Consumer Innovations
The travel and hospitality industry hit a new record of spend and transformation in 2016. Global business travel spend topped $1.2 trillion USD in 2015, growing 5 percent over 2014 and is on pace to advance 5.8 percent on average over the next five years reaching $1.6 trillion in 2020 (Global Business Travel Association).

With the average leisure traveler only taking between two or three trips per year, their exposure to travel and hospitality brands is limited; however, because of their daily interactions with highly innovative and disruptive brands like Starbucks, Amazon and Uber, their expectations for their travel and hospitality experiences are higher than ever. They want on-demand, highly streamlined and customized experiences at the swipe or tap of a button.

To understand how travel and hospitality companies can leverage innovative and disruptive technology to capture a bigger share of the imminent 2017 global travel growth, we’re taking a look at the top trends to monitor in the year to come.

Executive Summary

In an age of increasingly plentiful customer information, the quest to create a truly individual and personal digital experience has become the gold standard for brands across industries. A digital retailer can now use cues taken from data around earlier brand interactions to identify the preferences of a customer, then serve them content that strongly correlates to those professed interests with the goal of creating a more enjoyable, and ultimately, profitable experience for individual shoppers.

Now, strides are being made towards further embracing personalization and data driven predictive marketing within the travel industry, which has historically been slower to adopt these solutions than digital retailers. The questions that brands are asking themselves are being driven by two sides of the same coin; how can travel companies create more personal, preference based content and serve it to their customers across multiple channels and touch points through creating consolidated views, and on the back end, what data is valuable for painting this picture and how can its massive volume be managed?

In addition to the challenges of fine tuning data collection and insight generation, personalization initiatives need to compete against the multitude of other projects faced daily by digital marketers, and often require concerted effort to implement across departments. This paper will examine the implications of the growing importance of data driven personalization, what the effects of this trend will look like in the travel space, and what leading brands are doing in order to make forward progress towards a more effective and enjoyable standard of personalization for travel customers.