Day Three, May 2, 2018 – Looking Ahead: Deep-Diving Into The Future Of Travel

8:30 am - 9:00 am Continental Breakfast & Registration

9:00 am - 9:10 am Chairperson Welcome Remarks

Ashley Robinson, VP Travel,Rokt


Ashley Robinson

VP Travel

9:10 am - 9:40 am The New Wave Of Peer-To-Peer Accommodation – Putting The “Sharing” Back Into The Sharing Economy

Emmanuel Arnaud, Chief Executive Officer, and GuesttoGuest
In 2017, GuesttoGuest officially acquired, and together these two companies make up the largest home exchange community in the world, with over 400,000 homes in 187 countries.  But what sets HomeExchange apart from brands like Airbnb and HomeAway? Emmanuel Arnaud, CEO of and GuesttoGuest, will take the stage to talk about the new wave in peer-to-peer accommodation that allows travelers to truly share their homes without the exchange of money. Mr. Arnaud will address:

  • Insights into a radically different customer experience
  • Forecasting the future of the sharing economy and its impact on the traditional travel industry
  • How GuestToGuest uses machine learning in its search algorithm

Emmanuel Arnaud

Chief Executive Officer and GuesttoGuest

Customer behavior is changing; there’s no question about it. The real mystery, however, is where it’s going and how it will impact the travel industry in two, five, 10 years. As the former Head of Content Marketing and SEO at Orbitz, Martin MacDonald knows a thing or two about solving digital marketing issues, and he has some opinions about where the industry is headed in the coming years. Martin is taking us on a trip to the future. 

Martin MacDonald

Founder of Martin MacDonald, Inc, and Former Head of Content Marketing & SEO

10:10 am - 10:40 am Case Study: The 25-year old “Start Up”

Oscar Guerrero, Manager, Brand & Consumer Insights,Crystal Cruises
  • Rebuilding the Foundation— turning powerful data into action
  • Changes in perceptions and expectations of “luxury”— evolving with today and tomorrow’s Affluent consumers
  • No CRM? No problem: Using Omni-channel test & learn opportunities to generate greater repeat business and improve Marketing ROI

Oscar Guerrero

Manager, Brand & Consumer Insights
Crystal Cruises

10:40 am - 11:10 am “Rise And Grind” Morning Refreshment & Networking Break

11:10 am - 11:30 am Beyond Marketing: Growth Through Personalization & Push Notifications

Dakota Smith, Head of Growth & Business,Hopper
Hopper’s sales topped $600M and 20% of its sales were generated by its recommendation algorithm - meaning users bought trips they never even searched for. And, 90% of the company’s sales resulted from a push notification. In this session, Hopper’s Head of Growth, Dakota Smith, will discuss using personalization and push notifications to redirect user intent and create a new marketplace -- one in which Hopper is able to shift user behavior to certain partners and routes. 

Dakota Smith

Head of Growth & Business

11:30 am - 12:00 pm Fireside Chat: Digital At Sea – Where Are Most Marketers Missing the Boat?

Jonathan Stephen, Manager of Digital Engagement,Norwegian Cruise Line Oscar Guerrero, Manager, Brand & Consumer Insights,Crystal Cruises
  • Sharing best practices in marketing initiatives to drive effective engagement
  • Learning from our mistakes and discussing the biggest marketing blunders
  • Engaging the customer at sea – what does the future of digital look like?
  • How are cruise lines differentiating themselves to win the booking

Jonathan Stephen

Manager of Digital Engagement
Norwegian Cruise Line


Oscar Guerrero

Manager, Brand & Consumer Insights
Crystal Cruises

12:00 pm - 12:20 pm When Startups Meet Stalwarts: How the Digital Brands of Tomorrow Leverage Traditional Media to Accelerate Growth

Adam Miller, Senior Manager, Mobile Marketing – Growth & Analytics,Turo
Though long considered the realm of big brands and big budget ad buys, travel startups are using data and digital-like optimization techniques to make traditional media work as efficiently as nearly any other digital channel, including Facebook. Learn about:

•  When to scale your startup beyond digital only channels
•  Crafting creative that stands out, makes a statement, and appeals to a new generation of travelers
•  Using real-time data to inform decision making


Adam Miller

Senior Manager, Mobile Marketing – Growth & Analytics

12:20 pm - 12:40 pm A 360-Degree Look at a Traveler's Journey

Jeff Russell, Director, eBusiness,Globus Family of Brands
Beyond reaching the traveler with the right message, at the right time, the Globus family of brands, a mass tour operator, river cruiseline and vacation package company uses various technologies to orchestrate a seamless communication strategy to nurture new prospects and retain past customers. 

  • Get a blueprint of a customer journey: pre-trip, on-trip and post-trip communications
  • See a wireframe of the technologies used: strategies, systems and set-up
  • An overview of KPIs and metrics: how ROI is measured and other ideas

Jeff Russell

Director, eBusiness
Globus Family of Brands

12:40 pm - 1:40 pm Lunch For All Attendees / Day 3 Ends / Conclusion of Digital Travel Summit 2018