Digital Travel US 2018

April 30-May 02, 2018

Green Valley Ranch, Las Vegas, NV

1.888.482.6012

Day One, April 30, 2018 – Digital Game Changers: Creating Better Digital Experiences For The Customer

7:30 AM - 8:30 AM Continental Breakfast & Registration In The Social Zone

8:30 AM - 8:40 AM Welcome Remarks

Charleen Ring, Program Director, Digital Travel

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Charleen Ring

Program Director
Digital Travel

8:40 AM - 8:45 AM “Oscar Selfie” Icebreaker Challenge

8:45 AM - 9:00 AM Chairperson’s Opening Address

9:00 AM - 9:20 AM Opening Keynote – The Connected Experience

Michael Marino, Senior Vice President & Chief Experience Officer, Caesars Entertainment

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Michael Marino

Senior Vice President & Chief Experience Officer
Caesars Entertainment

9:20 AM - 9:40 AM Fireside Chat: How Delta Puts Customers First

Scott Struletz, General Manager, Digital Content and Optimization, Delta Air Lines
In this Fireside chat, Scott will share the latest products and innovations Delta Air Lines is launching in order to respond to customer demands, while touching on:

  • The Delta Air Lines approach to UX
  • Gleaning insights from data to help drive a digital strategy
  • Incorporating the voice of the customer

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Scott Struletz

General Manager, Digital Content and Optimization
Delta Air Lines

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Felicia Yukich

Senior Director, Brand Strategy, Social Media and Content
Four Seasons Hotels and Resorts

10:00 AM - 10:40 AM “Elvis’ Jailhouse Rock” Networking Break In The Social Zone

10:40 AM - 11:00 AM Fireside Chat: Authenticity and AI in the Age of Social Influence

Damien Mahoney, Co-Founder & CEO, Stackla Jose Canelos, Senior Manager, Digital Product Development, Leading Hotels of The World
Social content has become the new travel agent. Stackla's recent consumer data report revealed that most people now seek authentic content on social media for travel inspiration and validation. Although this abundant source of influential and visual travel content is at travel marketers’ fingertips, the sheer magnitude and pace of user-generated content (UGC) creation make it challenging to effectively leverage at scale.

In this talk, you’ll learn:

  • The data behind travelers’ posting and purchasing habits
  • How machine learning technology has helped Leading Hotels of the World discover, sort, display and recommend personalized content experiences at every customer touchpoint
  • Real-world examples of how LHW and other global travel brands are using these insights and tools to drive real results

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Damien Mahoney

Co-Founder & CEO
Stackla
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Jose Canelos

Senior Manager, Digital Product Development
Leading Hotels of The World
Today’s customers are digitally savvy. From smart phones to smart homes, they are accustomed to having anything they need just a swipe or a voice command away, and more travel brands are focusing on customer-facing digital in order to elevate the in-trip experience at every touchpoint. Our panel of CX and digital user experience experts will discuss the benefits of technology to not only elevate the overall experience for the customer, but also to generate data and information for the company.

  • Using mobile and devices to connect to your digital customer during the in-trip experience
  • Generating data from user-facing digital insights
  • Looking ahead to digital concierge services, smart rooms and mobile capabilities

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Rich Clayton

Vice President, Digital User Experience
Hilton Worldwide
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Michael Marino

Senior Vice President & Chief Experience Officer
Caesars Entertainment
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David Tutin

Manager, SEO
Orbitz
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John O'Donnell

Chief Technology Officer
HostelWorld
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Casey Martin

Senior Director, Client Partnerships
Oracle Data Cloud

11:40 AM - 11:50 AM Innovation Spotlight: Book Now, Pay Later

Sara Wyman, Senior Director, New Markets, Affirm Inc.

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Sara Wyman

Senior Director, New Markets
Affirm Inc.

11:50 AM - 12:10 PM Connecting with Travelers Where Journeys Happen

Colleen Coulter, Industry Manager, Travel Suppliers, Facebook
Mobile has fundamentally disrupted the travel industry. It is playing an increased role in travel inspiration, planning and booking, and is ultimately collapsing the path to purchase funnel. As a result, travelers are increasingly looking to social media to discover new destinations and brands and share experience. Join Colleen Coulter, Industry Manager, Travel Suppliers at Facebook, as she discusses how travel businesses are transforming their relationships with their customers through personalized video, booking generation and customer experiences.

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Colleen Coulter

Industry Manager, Travel Suppliers
Facebook

12:10 PM - 1:10 PM Lunch For All Attendees

12:10 PM - 1:10 PM Private Invitation-Only Lunch, Hosted by Content Square

Small-group roundtable discussions: Choose 2 (30 minutes each).

1. Optimize And Expand With Programmatic Media
Angie Arnspiger, Vice President of Business Development, NaviStone

2. Deconstructing the Complex Traveler Customer Journey
Jamey Bainer, Director, Strategy & Planning, Meet Pacific

3. Digital Travel Innovation Roundtable – Topic TBD
ContentSquare

4. Why Machine Translation Gets A Bad Wrap

5. The Big Picture Of Affiliate Marketing

6. Managing Your Big Data

7. Engaging Customers Within Digital Ecosystem Across Devices

8. PCI Compliance – Digital Security To Protect Your Customers

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Angie Arnspiger

Vice President, Business Development
NaviStone
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Jamey Bainer

Director, Strategy & Planning
Meet Pacific

2:10 PM - 2:25 PM Fifteen Minute Stretch

Track A: Mile High Innovation In The Sky
This track is designed for, but not limited to, digital marketers, ecommerce and customer experience professionals in the airline vertical.

Track A: Mile High Innovation In The Sky

2:25 PM - 2:35 PM Chairperson’s Opening Address

To learn how you can chair Track A, contact Christine Johnson at christine.johnson@wbresearch.com or 646-200-7458.

Track B: The Digital Concierge – Hotelier Focus Track
This track is designed for, but not limited to, digital marketers, eCommerce and customer experience hoteliers.

Track B: The Digital Concierge – Hotelier Focus Track

2:25 PM - 2:35 PM Chairperson’s Opening Address

To learn how you can chair Track B, contact Alex Cherkovets at alex.cherkovets@wbresearch.com or (646) 200-7534.

Track A: Mile High Innovation In The Sky

2:35 PM - 2:55 PM Case Study: A Digital Dialogue With Our Customers

Jaron Millner, Vice President, Direct Business, Finnair
In the process of building a digital platform to connect with their customers, Finnair has recently gone public with numbers and learnings.

  • Building a mobile-web experience
  • Onboarding, ancillaries and how it ties into the digital dialogue with customers
  • The future of mobile for Finnair
  • Looking at engagement and numbers

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Jaron Millner

Vice President, Direct Business
Finnair

Track B: The Digital Concierge – Hotelier Focus Track

2:35 PM - 2:55 PM The In-Between: Navigating How Hotels Optimize Third Parties But Increase Direct Share

Inderpreet Banga, Senior Director, eDistribution Strategy and Commissions Systems, Wyndham Hotel Group
  • Expanding hotel reach and optimizing share with third parties
  • Gaining insight from the OTAs to drive direct
  • Focusing on Star Ratings to increase revenues

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Inderpreet Banga

Senior Director, eDistribution Strategy and Commissions Systems
Wyndham Hotel Group

Track A: Mile High Innovation In The Sky

2:55 PM - 3:25 PM Panel: The Future of Airline eCommerce

Marina Suberlyak, Head of Vacations, Analytics and Revenue Management, JetBlue
The complex relationship between airlines and customers is ever-changing – especially with advancements in technology that dictate the way we as an industry engage with passengers.

This conversation will delve into the intricacies of the airline-passenger interactions and how brands can step up their game to meet customer expectations.

  • Merchandising and eCommerce
  • Conversations via social media
  • The line between AI and human interaction – and how to find balance
  • Generating new customers from touchpoints
  • How will messaging apps impact this

Marina Suberlyak

Head of Vacations, Analytics and Revenue Management
JetBlue
  • Competing with the big chains
  • Engaging boutique hoteliers to use the tools at hand effectively (most do not)
  • Navigating the new technology landscape and understanding the future of mobile innovations

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Darren Skomorowsky

Director, Revenue Management
Taj Hotels Resorts and Palaces
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Michelle Lockary

Director, Revenue Management
Four Seasons
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David Shenman

Director, Sales & Marketing
Lotte New York Palace Hotel
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Christi Olson

Head of Evangelism
Microsoft

Track A: Mile High Innovation In The Sky

3:25 PM - 3:45 PM Case Study: From Day 1 To Take Off – Starting An Airline From Scratch

Ahmed Elemam, Director, Digital, WestJet
Always one of Digital Travel’s most engaging and compelling speakers, Ahmed Elemen has taken on the daunting task of starting a new airline from scratch. He will share:

  • What day 1 looks like from paper to reality of a new airline
  • The psychology behind choosing a name
  • Partnering with the right vendors

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Ahmed Elemam

Director, Digital
WestJet

Track B: The Digital Concierge – Hotelier Focus Track

3:25 PM - 3:45 PM Case Study: Catching Up With Rose, The Cosmopolitan Hotel And Casino’s Chatbot

Mamie Peers, Vice President, Digital, Social, eCommerce, The Cosmopolitan of Las Vegas
At last year’s Digital Travel Summit, Rose seduced the audience with her flirtatious and mischief-making antics. I know what you’re all thinking, but it’s not what it sounds like! Rose is The Cosmopolitan of Las Vegas’ chatbot, recently launched to help guests navigate the resort and discover surprises around every corner. Mamie Peers, VP of Digital is back to update you on new and exciting chatbot developments at Las Vegas’ most luxurious hotel.

  • Updates on chatbots and how they’re continuing to be backed by employees to deliver an intimate experience at scale
  • Newest data and how guests are responding

Learn the value of an SMS chatbot in the hotel & casino space

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Mamie Peers

Vice President, Digital, Social, eCommerce
The Cosmopolitan of Las Vegas

Track A: Mile High Innovation In The Sky

4:10 PM - 4:30 PM Case Study: High-Flying Virtual Content In The Sky

Robecta Ma, Vice President, Marketing, Cathay Pacific
This past July, Cathay Pacific launched a 360-degree mobile video ad. The airline has been integrating virtual reality content as a means of advertising into their marketing strategy. Robecta Ma, VP or Marketing, will share a glimpse into what happens behind the scenes.

  • Translating virtual reality video into advertising
  • Navigating the in-flight experience with VR
  • Engaging customers and viewers with VR

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Robecta Ma

Vice President, Marketing
Cathay Pacific

Track B: The Digital Concierge – Hotelier Focus Track

3:45 PM - 4:05 PM The MICE Revolution: Evolving the Industry to Support Meetings & Events

Chris Hodges, Director, Business Initiatives & Development, Expedia
In today’s on-demand world, driven by the growth of e-commerce and apps, customers expect simplicity, speed and automation in everything they do, and they want information in real time. The hotel industry, and more specifically, those in the small-to-mid-size meetings segment or hotels targeting the MICE sector, must finally adapt to this customer demand or risk losing business, and ultimately revenue. Join us as we explore how technology is disrupting the meetings and events landscape, and learn how hotels around the world are tapping into innovative solutions to increase efficiency and maximize MICE revenue.

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Chris Hodges

Director, Business Initiatives & Development
Expedia

4:05 PM - 4:45 PM “Beat The Heat” Networking and Refreshment Break

Track A: Mile High Innovation In The Sky

4:45 PM - 5:30 PM Start-Up Innovation Showcase: Nominees For Digital Travel Awards

Yeojoon Yoon, Executive Vice President, International Business, Xtrader
How it works: We’ve carefully selected three of the most innovative and youngest start-ups on the market who are working tirelessly to help your brand win the booking.

Each company gets 10 minutes to showcase their tool, data and projections in front of the entire audience -- plus 10 minutes of Q&A at the end. You as the audience have the final vote in who takes home the first annual “Digital Travel Summit Innovator’s Award.”

The award will be given at the cocktail reception to follow.

To nominate a start-up, please contact charleen.ring@wbresearch.com

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Yeojoon Yoon

Executive Vice President, International Business
Xtrader

Track B: The Digital Concierge – Hotelier Focus Track

4:45 PM - 5:30 PM Invite-Only VIP Network – Wine Mixer

As a VP or CMO, it is your responsibility to prioritize marketing initiatives and drive a customer-centric culture throughout your organization. As a travel marketing executive, you face unique challenges, deal with brand blunders, and most importantly, you hold invaluable insights into industry lessons learned along the way.

In this closed-door forum, we invite CMOs and VPs from hotels, airlines, OTAs/Meta-Search and tourism boards to sit down and discuss the challenges keeping them up at night.

This is your opportunity to gain honest feedback, debate strategic ideas and share high level insights in a private setting with fellow CMOs.

5:30 PM - 6:30 PM Drinks Around The World Reception And Digital Travel Awards Ceremony In The Social Zone

Grab a drink (or two), some small bites, and mingle with your new friends and colleagues. At the end of the reception, we’ll announce the winners for the annual Digital Travel Awards. To nominate your brand in one of the below four categories, please contact Charleen Ring for steps to apply, at charleen.ring@wbresearch.com.

  • Most Innovative Start-Up
  • Best Marketing Campaign From An Airline
  • Best Marketing Campaign From A Hotel Chain
  • Best Marketing Campaign From an OTA/Meta-Search Website

6:30 PM - 6:30 PM End of Day One