Digital Travel US 2018

April 30-May 02, 2018

Green Valley Ranch, Las Vegas, NV

1.888.482.6012

Day Three, May 2, 2018 – Looking Ahead: Deep-Diving Into The Future Of Travel

8:30 AM - 9:00 AM Continental Breakfast & Registration

9:00 AM - 9:10 AM Chairperson Welcome Remarks

To learn how you can chair Day 3, contact Christine Johnson at christine.johnson@wbresearch.com or 646-200-7458.

9:10 AM - 9:30 AM The New Wave Of Peer-To-Peer Accommodation – Putting The “Sharing” Back Into The Sharing Economy

Emmanuel Arnaud, Chief Executive Officer, HomeExchange.com and GuesttoGuest
In 2017, GuesttoGuest officially acquired HomeExchange.com, and together these two companies make up the largest home exchange community in the world, with over 400,000 homes in 187 countries. But what sets HomeExchange apart from brands like Airbnb and HomeAway? Emmanuel Arnaud, CEO of HomeExchange.com and GuesttoGuest, will take the stage to talk about the new wave in peer-to-peer accommodation that allows travelers to truly share their homes without the exchange of money. Mr. Arnaud will address:

  • Insights into a radically different customer experience
  • Forecasting the future of the sharing economy and its impact on the traditional travel industry
  • How GuestToGuest uses machine learning in its search algorithm

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Emmanuel Arnaud

Chief Executive Officer
HomeExchange.com and GuesttoGuest
Customer behavior is changing; there’s no question about it. The real mystery, however, is where it’s going and how it will impact the travel industry in two, five, 10 years. As the former Head of Content Marketing and SEO at Orbitz, Martin MacDonald knows a thing or two about solving digital marketing issues, and he has some opinions about where the industry is headed in the coming years. To wrap up Day Two of Digital Travel Summit, Mr. MacDonald will take us all through on a trip into the future.

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Martin MacDonald

Founder of Martin MacDonald, Inc, and Former Head of Content Marketing & SEO
Orbitz

9:50 AM - 10:10 AM Case Study: The 25-year old “Start Up”

Oscar Guerrero, Manager, Brand & Consumer Insights, Crystal Cruises
  • Rebuilding the Foundation— turning powerful data into action
  • Changes in perceptions and expectations of “luxury”— evolving with today and tomorrow’s Affluent consumers
  • No CRM? No problem: Using Omni-channel test & learn opportunities to generate greater repeat business and improve Marketing ROI

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Oscar Guerrero

Manager, Brand & Consumer Insights
Crystal Cruises

10:10 AM - 10:30 AM Technology Crossover: Applying Out of Industry Insights To Hospitality

Carmen Malangone, Former Director, Data Strategy, Aetna
As a former Director of Data Strategy at Wyndham, Carmen Malangone had an epiphany when he moved to the healthcare space: he was doing similar work in consumer engagement and personalization, but the healthcare industry was light years ahead of the hospitality space. In fact, the same technology was being applied in new and crazy ways on a much larger scale.

  • Understanding the vendor landscape and where both industries meet at a crossroad
  • Applying cross-industry technology
  • Insights into content and SEO

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Carmen Malangone

Former Director, Data Strategy
Aetna

10:30 AM - 11:00 AM “Rise And Grind” Morning Refreshment & Networking Break

11:00 AM - 11:20 AM Panel: Digital At Sea – Where Are Most Marketers Missing the Boat?

Jonathan Stephen, Digital Marketing Executive, Norwegian Cruise Line Oscar Guerrero, Manager, Brand & Consumer Insights, Crystal Cruises
  • Sharing best practices in marketing initiatives to drive effective engagement
  • Learning from our mistakes and discussing the biggest marketing blunders
  • Engaging the customer at sea – what does the future of digital look like?
  • How are cruise lines differentiating themselves to win the booking

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Jonathan Stephen

Digital Marketing Executive
Norwegian Cruise Line
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Oscar Guerrero

Manager, Brand & Consumer Insights
Crystal Cruises

11:20 AM - 12:00 PM A 360-Degree Look at a Traveler's Journey

Jeff Russell, Director, eBusiness, Globus Family of Brands
Beyond reaching the traveler with the right message, at the right time, the Globus family of brands, a mass tour operator, river cruiseline and vacation package company uses various technologies to orchestrate a seamless communication strategy to nurture new prospects and retain past customers.

  • Get a blueprint of a customer journey: pre-trip, on-trip and post-trip communications
  • See a wireframe of the technologies used: strategies, systems and set-up
  • An overview of KPIs and metrics: how ROI is measured and other ideas

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Jeff Russell

Director, eBusiness
Globus Family of Brands

12:00 PM - 12:00 PM Lunch For All Attendees / Day 3 Ends / Conclusion of Digital Travel Summit 2018