Brennen Bliss

Chief Executive Officer Propellic

Brennen is the founder and CEO of Propellic, the agency that helps travel brands dominate the AI-first search journey—before, during, and after booking. Under his leadership, Propellic specializes in AI Visibility Optimization, Paid Media, and SEO, guiding clients to stand out in an era where AI drives discovery and decision-making. Brennen sets the strategic vision, forges industry relationships, and steers a 25-person team. Off duty, he enjoys time with his husband and two white Labradors, flying a Piper Archer II over Austin, and skiing the Rockies.

Agenda Day 1

8:45 AM KEYNOTE PRESENTATION: AI-First Discovery: How Smart Travel Companies Win When No One Clicks

In 2025, as 65% of travel queries trigger AI overviews, the battle for visibility has fundamentally changed. When travelers get recommendations directly from AI before clicking any link, is your travel company even in the conversation?

Drawing from real-world analysis across 60+ travel brands, this session reveals the optimization playbook that forward-thinking travel companies are using to dominate this new landscape:

Why traditional traffic metrics are collapsing (and what smart operators are measuring instead)
The technical implementation guide to ensure your inventory appears in AI recommendations
How to structure your product content for maximum AI visibility without sacrificing conversion
Practical measurement frameworks to track AI visibility success when everything changes every 60 days

When travelers ask "best tours in Vegas" or "Tahiti cruises," your website needs to be powering those AI-generated answers. The distribution channels winning tomorrow are positioning themselves today—this is your strategic advantage while competitors are still chasing clicks that no longer exist.

Check out the incredible speaker line-up to see who will be joining Brennen.

Download The Latest Agenda