Diane Koczur

Data is the new currency of travel marketing. This panel, featuring Diane Koczur, Director of Marketing, Evans Hotels, will explore how to harness the power of data and analytics to make informed decisions, measure campaign effectiveness, and gain a return on your marketing investments. 

• Leveraging data and analytics to guide strategic marketing decisions and optimize resource allocation. 
• Employing advanced techniques for accurately measuring the ROI of marketing campaigns. 
• Implementing best practices for managing customer data platforms (CDPs) and ensuring data privacy.