Eran Shust, is the Chairman, CEO and co-founder of Holisto - a technology platform that is radically changing the way hotel inventory is managed and how consumers book accommodations. Eran is a high-tech veteran with 22+ years’ experience and an unlimited passion for technology and the travel industry. Eran's fervor for seeking out creative ways that technology can be used to revolutionize the status quo, combined with his experiences in consumer marketing and revenue management strategies, have always drawn him to the entrepreneurial world. His research on the topic of improving the technology for how consumers purchase travel has been conducted in the U.S. and throughout Europe. Prior to Holisto, Eran held positions at startups that include MagicTripper ,Celtego, Juryka and Soft&Web, as well as big corporations as Microsoft and Comverse, while in parallel also served as a professor at The College of Management Academic Studies for 10 years. He holds a B.Sc. degree (Computer Science) and an MBA.