Travelers now discover their next trip in a swirl of TikToks, creator posts, and AI‑generated ideas long before they ever hit a search box or OTA. This panel digs into how travel brands can win that discovery moment by showing up consistently across social feeds, AI assistants, and marketplaces and then actually turn that attention into bookings and loyalty.

• How traveler discovery is shifting as short‑form video, creators, and social algorithms increasingly shape "where to go" long before a search or OTA visit
• Stay visible across AI assistants, LLM search, and OTAs for multichannel discovery
• Restructure content, data, and partnership strategies for "everywhere" search
• Connect discovery to demand by tracing influence from social and AI surfaces through to site visits, bookings, and loyalty