Michelle Yang

Competing on price alone is a losing game and a drive to the bottom. This panel explores how you can gain direct bookings by focusing on your unique value proposition, fostering deeper customer relationships, and creating a compelling booking experience that goes beyond just the transaction. 

• Crafting value-added offers, packages, and experiences that incentivize direct bookings. 
• Cultivating direct customer relationships through personalized communication and loyalty programs.  
• Building a strong brand identity and online presence that inspires trust and drives direct bookings.