Paul Holte

Boeing 757/767 Captain United Airlines

Paul Holte is a United Airlines Captain flying the Boeing 757 and 767 based out of Newark, NJ. He’s widely known as the creator behind the travel lifestyle brand @mylayoverlife. With over half a million followers, his content blends a genuine, behind‑the‑scenes look at life in the cockpit with travel inspiration and family-friendly storytelling.

Day 1: AI-Driven Transformation & Personalizing The Traveler Experience

4:05 PM Track B: Case Study Presentation: #AirplaneMode: How Employee Content Creators Propel United Airlines

In the era of the global content creator economy, United Airlines has found success with its employees—pilots, flight attendants, ramp agents, HR professionals—as trusted storytellers across social media channels. Julia Fedor, Director of Operations, Brand Marketing, shares how United considers employee social media advocacy and activations as part of their marketing ecosystem to improve brand perceptions and attract top talent.  

Activating employees as trusted brand advocates
Communicating company messaging via employee-led content creation  
Reaching new flyer audiences and measuring impact

Check out the incredible speaker line-up to see who will be joining Paul.

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