Ryan Kulp

Today’s travelers are more discerning than ever, making booking decisions based on a dynamic mix of digital touchpoints, brand perception, and personal experience. In this focus group-style panel, real consumers share how they choose where to stay, fly, and explore. From ad impressions and loyalty programs to user-generated reviews and seamless customer experiences, discover the emotional and practical drivers influencing travel behavior in a crowded marketplace. Gain direct access to the unfiltered voice of the customer and uncover what truly earns their business. 

• Hearing how advertising, social content, and peer reviews shape real-time traveler decisions 
• Uncovering what builds brand trust and loyalty from the consumer’s perspective 
• Identifying key friction points and experience moments that impact conversions and long-term engagement