Scott Smith

Many of today's standard business metrics are relics of the past, ill-equipped to address the complexities of our modern, rapidly changing environment. This session challenges the traditional reliance on outdated numbers, advocating for a more human-centered approach to data. By understanding the historical context of common metrics and prioritizing intent, attendees will learn how to reshape them into relevant, future-focused tools that better serve customers and employees, drive strategic advantages, and fuel organizational evolution through dynamic feedback loops. 

• Deconstructing the origins of common business metrics to identify their limitations in addressing contemporary challenges. 
• Designing feedback mechanisms that ensure data remains current, relevant, and reflective of evolving organizational goals and stakeholder needs. 
• Crafting bespoke metrics grounded in human understanding and strategic intent to unlock unique insights and drive more meaningful business outcomes.