Digital Travel US 2020

May 18 - 20, 2020

Palm Springs, CA

Hyatt Logo

Fiona Kelly


Global Director, Social Media and Content Marketing
Hyatt

Check out the incredible speaker line-up to see who will be joining Fiona.

Download The Latest Agenda

Day 2 Tuesday May 19 Content and the Customer Journey 2030: Driving Digital Engagement In The New Era

Tuesday, May 19th, 2020


8:55 AM Keynote Fireside Chat: How to Build a Brand through Storytelling: Creating Content that Connects

People don't want to be sold to, they want to be inspired. They want to dream, imagine, and be transported. Content marketing is at the top of every marketer's to-do list these days, but it's more than just creating conversion-focused, sales-y content. Discover how to create a content program that resonates with your audience, drives engagement and boosts your business, including:
• How to create (and sustain) a robust blog presence
• The ins and outs of user-generated content, from engaging to promoting
• Why educational content is crucial, regardless of your vertical