Senior Manager, SEM Platform & Automation Homeaway.com
At HomeAway, Shanna optimizes the mix of external tools and internal development to create scalable solutions that drive paid search buys across multiple brands, geographies and languages. She has been running highly automated search marketing programs for large online marketplaces for 15 years and is excited to be concentrating on travel after a few years focusing solely on the retail space.
Shanna has spent most of her career optimizing campaigns at scale, matching large product catalogs with customer intent in an ever-changing environment. Basically, her job is to solve a million tiny puzzles every day, and she wouldn't have it any other way
Check out the incredible speaker line-up to see who will be joining Shanna.