Yeojoon Yoon

Executive Vice President, International Business Xtrader

Yeojoon currently manages the International Business at XTrader, the largest independent programmatic media company in China. He is an industry veteran with 20-year experience in the digital media and advertising technology. Since 2007, he has worked primarily in the behavioral targeting and performance optimization of the programmatic media.

Most recently, Yeojoon led the Rocket Fuel's Japan business and the business expansion to the Asia-Pacific, Brazil and Australia. In 2010, Yeojoon launched a digital advertising agency, Cross Digital Media, targeting the rapidly growing mobile advertising market in US and Asia. Prior to that, Yeojoon built the Online Gift Registry at Toyrs R Us and Babies R Us. At Citibank, Yeojoon led the M&A Due-diligence team to complete the integration with KorAm bank which was acquired by Citibank for $3.2 billion USD. Prior to Citibank, Yeojoon was a software and systems engineer.

Yeojoon holds a BS in Computer Science from the State University of New York at Stony Brook, MSE in Computer Science from the University of Pennsylvania and MBA from the Columbia University.