Whitepaper & Media Center

Both emerging and long-standing shifts in consumer behavior are having a broader impact on how the travel industry approaches advertising. This report explores how travel companies are adapting their advertising strategies to match current consumer trends. With a special focus on connected TV ads, the report will reveal how this advertising approach will shape traveler engagement in the coming years.

This report explores the biggest trends in the travel industry. Key topics of focus include how leisure travelers are reacting to increasing costs and inflation, how operations at travel companies can shift to accommodate recent disruptions, and how travel companies are engaging travelers to match their changing needs and preferences.

This post-COVID travel boom is the perfect time for your brand to get ahead of trends and use data-backed insights, performance advertising strategies that drive conversions. Join us on to see how you can maximize CTV advertising to create your own success story.

Loyalty will remain important in the travel industry: “We see that both through our data and through what other people are reporting in the industry,” says Sasha Trifunac, VP, Travel and Entertainment Sales at Cardlytics. In fact, 52% of consumers say loyalty programs are a key reason they choose specific brands. In this report based on our 2022 Digital Travel webinar, discover new opportunities to draw greater value from your loyalty programs.

In this report, we examine some of the changes the industry has undergone in order to better understand and communicate with customers while combining digital and traditional touch-points to improve experiences.

In the post-pandemic marketplace, travel companies must be able to create and capture demand for both business and leisure travel. This study explores how travel organizations are preparing to meet customer needs in the post-pandemic market. It focuses specifically on how they intend to win their customers’ trust and keep them engaged in the current travel environment.

The future is now, and we are all adapting. In this new research paper, you'll discover the cutting edge strategies you need to exceed your customer's expectations and ride the wave of change. 

Following COVID-19, Leading travel marketers are taking critical and timely actions now to help their companies recover from the economic impacts of this crisis. They are also taking steps to analyze what the future traveler looks like, paying close attention to the lessons they learned from customers in 2020. This report explores the key strategies and challenges of travel marketers in this new environment. In addition to benchmarking travel marketers’ expectations for the industry, you’ll also learn how you can apply these strategies to jumpstart recovery efforts at your own company.

Many industries were hit hard by COVID-19, causing marketers to test new solutions, innovate with new messaging, and do more with less. However, with the distribution and administration of vaccines on the rise, many are forecasting the rebound in ad spending, with the prospect of real growth in 2022. In light of this, WBR Insights, together with Sojern, surveyed 300 travel decision makers across Europe (EU), Asia-Pacific (APAC), North America (NA), and Middle East and Africa (MEA), to gain an understanding of how COVID-19 impacted budget, ad spend, allocation by channel, and how travel advertisers are thinking about the future of ad tech.

In this short report, we explore the latest initiatives of major travel brands Hertz, Hilton, Expedia, Big Bus Tours, American Airlines, Google, Marriott International and TripAdvisor to give you the exclusive insights you need to win the booking. Every time.

Technology has had an unparalled impact on customer attitudes! Over the past decade, travel companies have been hard at work trying to adjust how they do business.Today’s travelers want access to the most up to date information, increased personalization, and a seamless UX.We’re here to help. In this short report, you’ll get a quick look at what travel marketers are doing to capitalize on the latest trends.Win The Booking!

Machine learning technology is helping world-leading travel and hospitality companies discover, sort, display, and recommend personalized content at every customer touchpoint. In this report, we measure the industry’s maturity in realizing machine-driven messaging and assistance, leveraging machine learning for marketing and media initiatives, and driving business value.

In consumer markets, brand identity is a critical—and difficult to define—component of business success whose contributions to KPIs are becoming more quantifiable than ever before. In this report, we ask marketers and creatives critical questions about their approaches to strategy, channels, platforms, and design and how they contribute to a new era in brand decision making.

In this brand new report from Digital Travel and Performance Horizon, you'll discover the cutting edge of digital strategy that travel brands are rolling out. The report covers: - The use of partner marketing in customer acquisition and retention - How travel brands are measuring and improving their strategies - What new techniques are being deployed in the coming year Click the image to the left to download!

Travel marketers are under tremendous pressure to acquire new customers—usually at the mercy of frequent promotions and mass discounts that may devalue their brands. Now, 95% of marketers claim they would be interested in using or learning more about gated offers, with 93% of travel marketers claiming they would leverage gated offers to acquire customers today. This Consumer Markets report reveals the current state of customer acquisition and how marketers are confronting the challenges of a noisy marketplace.

The travel and hospitality industry hit a new record of spend and transformation in 2016. Global business travel spend topped $1.2 trillion USD in 2015, growing 5 percent over 2014 and is on pace to advance 5.8 percent on average over the next five years reaching $1.6 trillion in 2020 (Global Business Travel Association). With the average leisure traveler only taking between two or three trips per year, their exposure to travel and hospitality brands is limited; however, because of their daily interactions with highly innovative and disruptive brands like Starbucks, Amazon and Uber, their expectations for their travel and hospitality experiences are higher than ever. They want on-demand, highly streamlined and customized experiences at the swipe or tap of a button. To understand how travel and hospitality companies can leverage innovative and disruptive technology to capture a bigger share of the imminent 2017 global travel growth, we’re taking a look at the top trends to monitor in the year to come.

An Exclusive Presentation By Steven Quach, Director Online Marketing, Hotels.com Mobile’s ubiquitous and on-the-go nature is changing the way people plan and book travel, while equally enhancing the on-destination experience. Hotels.com has been following and feeding the growth as increasingly more customers are accessing their content through smartphones and tablets. Their award-winning mobile app is driving new customer acquisition, while building loyalty in existing customers through convenient trip management features and mobile-friendly CRM. Hotels.com share their journey as well as cover some major breakthroughs in Mobile Technology that are challenging conventional customer behavior and forcing an industry to adapt. Click the image on the left to download this exclusive presentation now.

Digital Travel gives marketers an exclusive look at some of the most innovative brands in the travel industry. As a marketer, it’s essential for you to stay up to date on all the latest tips, trends and technologies that are transforming the travel industry. With this innovation briefing, we’re looking to help companies with personalization, digital engagement, loyalty marketing and everything else that goes into an effective, forward-looking marketing strategy. In fact, with the growth of Online Travel Agencies through mergers & acquisitions and external funding, creating and sustaining an engaging personalized online experience is critical to continued success. Our latest report will give you a glimpse at how several travel brands are creating exciting experiences for their customers. Read on to see how you can #WINTHEBOOKING