April 30 - May 02, 2018
Green Valley Ranch, Las Vegas, NV
Performance Marketing Trends in the Travel Industry
In this brand new report from Digital Travel and Performance Horizon, you'll discover the cutting edge of digital strategy that travel brands are rolling out. The report covers: - The use of partner marketing in customer acquisition and retention - How travel brands are measuring and improving their strategies - What new techniques are being deployed in the coming year Click the image to the left to download!
Travel Hospitality: Leveraging the Best Disruptive Technology and Consumer Innovations
The travel and hospitality industry hit a new record of spend and transformation in 2016. Global business travel spend topped $1.2 trillion USD in 2015, growing 5 percent over 2014 and is on pace to advance 5.8 percent on average over the next five years reaching $1.6 trillion in 2020 (Global Business Travel Association). With the average leisure traveler only taking between two or three trips per year, their exposure to travel and hospitality brands is limited; however, because of their daily interactions with highly innovative and disruptive brands like Starbucks, Amazon and Uber, their expectations for their travel and hospitality experiences are higher than ever. They want on-demand, highly streamlined and customized experiences at the swipe or tap of a button. To understand how travel and hospitality companies can leverage innovative and disruptive technology to capture a bigger share of the imminent 2017 global travel growth, we’re taking a look at the top trends to monitor in the year to come.
A Preview of Insights On Localization for the Hospitality Industry
Digital teams at hotel Groups are generally confronted with a key localization dilemma: Due to the high volume of property content, maintaining a fully localized site in all languages can be cost-prohibitive. Yet it is usually a necessity for the hotel to be available in the language of their location. One of the largest - and usually main - markets is the hotel's local market. In the worst case scenario, that means one language for every hotel in the group. The value and ROI for the single hotel is clear, but how can that be applied to the rest of the site?
The Digital Travel 2016
This year's edition of the Digital Travel Director's Report takes a close look at the trends shaping the industry. Along with a special agenda preview, the report covers: - How consumer needs are shaping brand marketing - The implications of rising guest expectations - Effective attribution through multichannel marketing Click the image to the left to download your copy!
Hospitality Industry Marketing
An Exclusive Presentation By Steven Quach, Director Online Marketing, Hotels.com Mobile’s ubiquitous and on-the-go nature is changing the way people plan and book travel, while equally enhancing the on-destination experience. Hotels.com has been following and feeding the growth as increasingly more customers are accessing their content through smartphones and tablets. Their award-winning mobile app is driving new customer acquisition, while building loyalty in existing customers through convenient trip management features and mobile-friendly CRM. Hotels.com share their journey as well as cover some major breakthroughs in Mobile Technology that are challenging conventional customer behavior and forcing an industry to adapt. Click the image on the left to download this exclusive presentation now.
Benchmarking Performance Marketing and Digital Strategy in the Travel Industry
Competition in travel remains fierce with complex consumer journeys and more touch points, channels, and devices than ever before. In order to compete, brands must fully integrate their customer-facing operations and marketing activities and constantly measure the return on investment. This report benchmarks the travel industry including the adoption and management of performance marketing programs such as partner marketing alongside other marketing tactics.In Benchmarking Performance Marketing and Digital Strategy in the Travel Industry, you will discover recent industry breakthroughs in affiliate and partner marketing, including:Top drivers for consumer acquisitionRevenue driving opportunities through partner marketingPerformance-based data that drives better attribution and business decisionsGrowing sales conversions with mobile-oriented marketing partnershipsClick on the image to the left to download now!
A Culture of Success: Adopting Experimentation in the Travel Industry
In the travel industry, experimentation is becoming increasingly successful as it can be applied to improve every aspect of the customer experience. But how are travel organizations driving business forward with experimentation? Digital Travel partnered with Optimizely, the world’s leading experimentation platform, to discover how they are facilitating their success.A Culture of Success: Adopting Experimentation in the Travel Industry benchmarks industry progress, revealing key findings such as:How travel organizations use testing to support growth initiativesHow companies use test results to improve the customer experienceHow testing cultures drive internal benefits like proper training and executive buy-inWhat are the greatest barriers to implementing winning tests
Evolving Content Strategies and the Personalized Travel Experience
Travel brands are driving engagement and adding authenticity to their brands using cross-channel, user-generated content—and they are succeeding. This report identifies emerging trends and challenges to successful UGC adoption. Discover house brands are:Using content to engage with different audiencesOptimizing content for customer engagementBuilding engaging content to scaleGenerating awareness in the greater travel market
Monetate | 2nd Annual Personalization Development Study
Businesses are reprioritizing personalization to meet consumer demands. Now, discover why more than 70% that exceeded revenue expectations in the last 12 months have personalization-specific financial incentives in place.Produced by Monetate, global leader in personalization software for consumer-facing brands, their 2nd Annual Personalization Development Study provides insights from 500 North American and UK-based senior marketers who share their challenges and successes with personalization across the retail, hospitality, and financial services sectors.
Digital Travel Innovation Briefing Report
Digital Travel gives marketers an exclusive look at some of the most innovative brands in the travel industry. As a marketer, it’s essential for you to stay up to date on all the latest tips, trends and technologies that are transforming the travel industry. With this innovation briefing, we’re looking to help companies with personalization, digital engagement, loyalty marketing and everything else that goes into an effective, forward-looking marketing strategy. In fact, with the growth of Online Travel Agencies through mergers & acquisitions and external funding, creating and sustaining an engaging personalized online experience is critical to continued success. Our latest report will give you a glimpse at how several travel brands are creating exciting experiences for their customers. Read on to see how you can #WINTHEBOOKING
Short-Form Video and the Evolution of Customer Engagement
Digital marketing is ubiquitous, but the most common digital content isn’t compelling, isn’t personalized, and doesn’t provide convenient options for viewers. That’s why brands are increasingly adopting short-form video, adding to their content marketing mix and driving dynamic experiences for customers.Short-Form Video and the Evolution of Customer Engagement reveals how consumer brands are using dynamic video content for growth, loyalty, advocacy, additional value in cross-channel marketing, featuring direct quotes from leaders in consumer-driven industries.