Whitepaper & Media Center

Unlocking Traveler Intelligence

Customer data has become critical to the travel and hospitality industries, as it is a requirement for supporting personalized experiences. Travelers now expect tailored services and seamless interactions across multiple touchpoints, at every stage of their journeys. This report examines how travel companies are leveraging customer data to gain deeper insights into traveler behavior. It also reveals organizations’ plans for launching highly contextualized marketing strategies and delivering enhanced customer experiences using customer data.

Customer Acquistion in the Age of AI [[ON DEMAND Webinar]]

As customer acquisition costs surge and traditional loyalty strategies lose their edge, how can travel and hospitality brands drive profitable growth? Join us for a deep dive into Adobe’s latest industry research, uncovering how leading brands are using identity resolution, AI, and generational engagement strategies to create high-value customer relationships that last. Discover how modern digital strategies are turning service disruptions into loyalty-building moments and reducing acquisition costs by up to 27%.

Customer Acquisition and Retention in an Imperfect World

Our research with travel industry professionals reveals a stark reality: traditional customer strategies are reaching their breaking point. As acquisition costs soar while customer value growth stagnates, travel brands urgently need to reimagine their approach in a time of increased macro uncertainty. The industry suffers from disconnected marketing channels, missed opportunities with younger travelers, and ineffective personalization. Meanwhile, service disruptions that could build loyalty often damage it instead. This research provides a perspective on how brands can strengthen customer relationships in today's complex marketplace. The report is structured into three standalone sections, allowing you to dive into any section independently.

Digital Advertising Strategies for Today’s Travel Industry

Both emerging and long-standing shifts in consumer behavior are having a broader impact on how the travel industry approaches advertising. This report explores how travel companies are adapting their advertising strategies to match current consumer trends. With a special focus on connected TV ads, the report will reveal how this advertising approach will shape traveler engagement in the coming years.

Digital Travel 2022 Innovation Briefing

In this report, we examine some of the changes the industry has undergone in order to better understand and communicate with customers while combining digital and traditional touch-points to improve experiences.