Unveiled in February 2019, Marriott Bonvoy is Marriott International's new loyalty brand that replaces Marriott Rewards, The Ritz-Carlton Rewards, and Starwood Preferred Guest (SPG). The new platform is centered around the theme of travel as a vehicle for enrichment.
When it comes to investing in new technology solutions for a hotel, it's important that the specific needs and desires of guests are factored into any decisions that are made. Hilton is certainly one company that's leading the way with technology innovation, and it's doing so by focusing on what guests really want from a hotel experience.
Along with a new 3,000-foot automated baggage handling system, the key to realizing the frictionless boarding process is the terminal's use of biometric technology. Prior to sailing, cruisers can now upload a selfie with their passport information, enabling Customs and Border Protection's facial recognition software to process passengers quicker.
Social media originated as a tool for connecting people, but it has since become one of the most important consumer marketing channels available. Now, social media is also evolving into a commerce tool—a place where customers and businesses can not only connect but also engage in transactions.
Few things are more essential to a brand's reputation than a positive customer experience. Not only does an outstanding customer experience solidify a brand's relationship with the customer, but it also builds trust and results in usable data.
During the COVID-19 pandemic, there was increased demand for touchless and frictionless travel experiences. These events didn’t occur in a vacuum—they took place during an already increasing acceleration toward fast, digital processes.
Brand loyalty and customer trust are both vitally important to travel companies, and they are becoming even more important in the digital age. Travel customers have more ways to book a trip than ever.
For years, the travel industry has been using cookies to track website visitors, improve the user experience, and collect data that helps target ads to the right audiences.
Digital transformation has been a hot topic across all industries for some years now, but many are still in the nascent stages of its implementation. It seems a big part of the problem is knowing which technologies are the most appropriate for your business and how best to implement them.
Friction during the customer journey can lead to a substantial number of travelers abandoning the process and searching for an alternative solution. Keeping customers engaged with the right information at the right time will serve to reduce this as much as possible.
In this article, we discuss the impact of friction and how it occurs at every stage of the booking journey.
Every industry felt the impact of the COVID-19 pandemic. Offices shut down and employees shifted to working from home. In-store retail sales slumped, so retailers shifted their strategies to meet the increased demand for home-shipped orders and curbside pickup.
Big Bus Tours is taking the next step to transform its digital and mobile revenue channels. The key is integrating digital sales with external partners.
The Hilton Group envisions a future where VR & sustainability in tech and materials will be central to the guest experience in the hotels of 2119 (not a typo!).
Expedia is developing AI tech to enhance searches in Asian languages and transforming its scientific approach to digital innovation.
Hertz's innovative car rental subscription service & loyalty program are expanding to more locations across Europe after finding immense success since launch.
TripAdvisor is actively addressing fake reviews with tightened moderation policy, as a recent report highlights the scale of this trending issue.
Google disrupts the digital travel industry with its own integrated trip planner, creating fierce competition for online travel agencies.
American Airlines uses data and cutting-edge digital tech to better understand its HR needs and streamline its cargo management operations.
One industry that is all about customer experience is travel and hospitality, where people pay significant amounts of money to escape the humdrum of their everyday lives. As one of the world's leading hotel brands, Marriott International is more than aware of this and is using digital technology to deliver amazing guest experiences.
Refining your digital strategy is key to keeping pace with the competition in terms of customer loyalty and engagement in the travel and hospitality industry.
Discover how traveler’s are using mobile platforms throughout the customer journey.
How is Finnair winning at customer engagement across digital mediums?
2017 was the year when the 1980s' promise of virtual reality (VR) technology finally became a reality. Businesses in every industry are excited to find innovative ways to utilize this new tech, and Cathay Pacific is no different.
Imagine a world where the hotel room knows you, and you know your room.
Booking.com carried out its own independent research into the much-reported gender bias in the tech industry. They now have two initiatives in the pipeline which it believes will help address the inequalities discovered by its own research.
Digital technology is at the forefront of almost all business these days, and Best Western Hotels is among those innovative companies employing artificial intelligence and big data to great effect.
Digital technology has much to offer the casino industry and Caesars Entertainment is being proactive in making intelligent partnerships in that sector.
Advanced segmentation empowers marketing teams to create better and more relevant personas and use them to conceptualize and deploy more detailed and personalized advertising campaigns.
Most travel bookings now occur online, where consumers are empowered with a wealth of platforms and tools they can use to get the very best experiences possible for the least amount of money - and they're available 24/7.
You might think that, in the 21st century, cooperation would be at an all-time high. With social media, email, and dozens of professional collaborative tools such as Trello or Slack at our fingertips, we should be all communicating and working together effectively. However, it's astonishing how regularly people forget the basics.
The WorkLife room, as the name suggests, was designed from the ground up to offer a superior hospitality experience, whether its occupant is staying at the hotel for business, pleasure, or a little of both. With work/life balance being an important buzz-term in the media right now, it's the perfect name for the new room.
Travel entertainment content is an incredibly valuable marketing tool that is often overlooked by destination marketers. A more engaging way to connect with travelers, video content falls under the ‘branding’ category, but certainly can lead to major conversions.
In 2018, most travelers turned to Google with purchase intent, expecting intelligent assistance. Now, machine learning technology is helping world-leading travel and hospitality companies discover, sort, display, and recommend personalized content and assistance at every customer touchpoint.