Digital Travel US 2022 Blog

How to Develop a Brand Strategy for the Post-COVID-19 Traveler

Every industry felt the impact of the COVID-19 pandemic. Offices shut down and employees shifted to working from home. In-store retail sales slumped, so retailers shifted their strategies to meet the increased demand for home-shipped orders and curbside pickup.

How APIs Are Driving Digital Strategy for Big Bus Tours

Big Bus Tours is taking the next step to transform its digital and mobile revenue channels. The key is integrating digital sales with external partners.

Future Hospitality Trends: Hilton Building The Hotel of the Future

The Hilton Group envisions a future where VR & sustainability in tech and materials will be central to the guest experience in the hotels of 2119 (not a typo!).

Expedia's AI & Digital Innovation Strategy for Travel

Expedia is developing AI tech to enhance searches in Asian languages and transforming its scientific approach to digital innovation.

Hertz is Bouncing Back from Digital Disaster with a New Subscription Service

Hertz's innovative car rental subscription service & loyalty program are expanding to more locations across Europe after finding immense success since launch.

TripAdvisor's Fight Against Fake Reviews Online

TripAdvisor is actively addressing fake reviews with tightened moderation policy, as a recent report highlights the scale of this trending issue.

How Google Has Disrupted the Travel Industry

Google disrupts the digital travel industry with its own integrated trip planner, creating fierce competition for online travel agencies.

American Airlines is Using Digital Technology to Transform Every Corner of Its Business

American Airlines uses data and cutting-edge digital tech to better understand its HR needs and streamline its cargo management operations.

Marriott International is Betting Big on Customer-Facing Technology

One industry that is all about customer experience is travel and hospitality, where people pay significant amounts of money to escape the humdrum of their everyday lives. As one of the world's leading hotel brands, Marriott International is more than aware of this and is using digital technology to deliver amazing guest experiences.

What Trends are Shaking Up the Travel and Hospitality Industry? Understanding the Trajectory of Change in 2020

Refining your digital strategy is key to keeping pace with the competition in terms of customer loyalty and engagement in the travel and hospitality industry.

Your Customers Are Shopping on Mobile- So Why Aren’t They Buying on Mobile?

Discover how traveler’s are using mobile platforms throughout the customer journey.

When Digital Engagement Gets Complicated: Finding your window of opportunity

How is Finnair winning at customer engagement across digital mediums?

Here's How Cathay Pacific is Using Virtual Reality to Help Build the Airline of the Future

2017 was the year when the 1980s' promise of virtual reality (VR) technology finally became a reality. Businesses in every industry are excited to find innovative ways to utilize this new tech, and Cathay Pacific is no different.

Here's How is Addressing the Tech Industry's Gender Bias Problem carried out its own independent research into the much-reported gender bias in the tech industry. They now have two initiatives in the pipeline which it believes will help address the inequalities discovered by its own research.

Here's How Best Western Hotels is Using Artificial Intelligence and Big Data to Augment the Travel Experience for Its Guests

Digital technology is at the forefront of almost all business these days, and Best Western Hotels is among those innovative companies employing artificial intelligence and big data to great effect.

Here's How Caesars Entertainment is Teaming Up with Digital Heavyweights to Deliver a Knockout Ecommerce Strategy

Digital technology has much to offer the casino industry and Caesars Entertainment is being proactive in making intelligent partnerships in that sector.

For Successful Customer Segmentation in the Travel Industry, Look Beyond Baby Boomers Vs. Millennials

Advanced segmentation empowers marketing teams to create better and more relevant personas and use them to conceptualize and deploy more detailed and personalized advertising campaigns.

Boost Bookings by Understanding the Modern Traveler's Customer Journey

Most travel bookings now occur online, where consumers are empowered with a wealth of platforms and tools they can use to get the very best experiences possible for the least amount of money - and they're available 24/7.

Here's How Travel Brands Can Boost Business with Better Interdepartmental Cooperation

You might think that, in the 21st century, cooperation would be at an all-time high. With social media, email, and dozens of professional collaborative tools such as Trello or Slack at our fingertips, we should be all communicating and working together effectively. However, it's astonishing how regularly people forget the basics.

Here's How InterContinental Hotel Group Is Patenting Great Room Design

The WorkLife room, as the name suggests, was designed from the ground up to offer a superior hospitality experience, whether its occupant is staying at the hotel for business, pleasure, or a little of both. With work/life balance being an important buzz-term in the media right now, it's the perfect name for the new room.

Presentation Sneak-Peek: How Destinations Can Use Branded Entertainment to Target Chinese Travelers

Travel entertainment content is an incredibly valuable marketing tool that is often overlooked by destination marketers. A more engaging way to connect with travelers, video content falls under the ‘branding’ category, but certainly can lead to major conversions.

Grounded: Travel Organizations Face Internal Barriers to Machine-Learning CX Solutions

In 2018, most travelers turned to Google with purchase intent, expecting intelligent assistance. Now, machine learning technology is helping world-leading travel and hospitality companies discover, sort, display, and recommend personalized content and assistance at every customer touchpoint.