December 14 - 15, 2020
Palm Springs, CA
Boutique & Lifestyle Leaders Association (BLLA)
Founded in 2009, the Boutique & Lifestyle Leaders Association (BLLA) is the voice of the world’s independent boutique and lifestyle hotels, small brands and boutique businesses.
The association was founded in response to a demand for a collective voice for this fragmented industry. Today the association has members around the world. As the lifestyle industry sees an ever-increasing demand from discerning boutique-seeking clients, BLLA is primarily dedicated to creating greater economic success for independent business owners by helping them level the playing field against larger brands and chains.