Digital Travel US 2025

September 15 - 16, 2025

JW Marriott Orlando Bonnet Creek Resort & Spa

Adrian Mihalache

Regional Distirbution Manager Lufthansa Group

Adrian Mihalache is a Regional Distribution Manager at Lufthansa Group, with over a decade of experience in airline management and digital partnerships. He specializes in optimizing complex distribution networks, negotiating strategic contracts, and driving innovation across the Americas.

A certified trainer in Advanced NDC technology, Adrian is recognized for his leadership in enhancing customer experience and operational efficiency. Passionate about aviation, he continually seeks new ways to advance the industry through technology and collaboration.

2:50 PM Fireside Chat: Mastering Travel Distribution — Maximizing Revenue and Building Resilience in a Competitive Market

The battle for travel bookings is fiercer than ever. Arm yourself with strategies to seize control of your distribution, maximize revenue, and build a resilient business in a rapidly changing landscape. Miss this, and risk being left behind. 

  • Analyzing the critical importance of diversifying distribution channels to minimize risk and capture maximum revenue. 
  • Strategizing for effective partnerships and navigating complex relationships with OTAs and metasearch platforms. 
  • Leveraging cutting-edge technology to optimize distribution, personalize the booking journey, and stay ahead of emerging trends. 

Check out the incredible speaker line-up to see who will be joining Adrian.

Download The Latest Agenda