Digital Travel US 2025

September 15 - 16, 2025

JW Marriott Orlando Bonnet Creek Resort & Spa

Adrian Mihalache

Regional Distribution Manager, the Americas Lufthansa Group

Agenda Day 2

2:00 PM PANEL DISCUSSION: Mastering Travel Distribution — Maximizing Revenue and Building Resilience in a Competitive Market

The battle for travel bookings is fiercer than ever. Arm yourself with strategies to seize control of your distribution, maximize revenue, and build a resilient business in a rapidly changing landscape. Miss this, and risk being left behind. 

  • Analyzing the critical importance of diversifying distribution channels to minimize risk and capture maximum revenue. 
  • Strategizing for effective partnerships and navigating complex relationships with OTAs and metasearch platforms. 
  • Leveraging cutting-edge technology to optimize distribution, personalize the booking journey, and stay ahead of emerging trends. 


Check out the incredible speaker line-up to see who will be joining Adrian.

Download The Latest Agenda