Digital Travel US 2019

April 08 - 10, 2019

Hyatt Regency Indian Wells, CA


Alex Sutton III

Director, Digital Acquisition
Avis Budget Group

4:20 PM PANEL: Getting with the Program(matic) – How the Industry Can Achieve Greater Transparency in the Buy Space

•Top questions for advertisers  to ask when  talking to a vendor in the space 
•How do you calculate the return?
•Gauging the quality of the ad space
•Strategies for spotting and managing fraud   
•How to informing your programmatic choices using your first party data
•Wins and fails in look alike audience targeting 

Check out the incredible speaker line-up to see who will be joining Alex.

Download The Latest Agenda