Digital Travel US 2020

December 14 - 15, 2020

Palm Springs, CA

Alex Sutton III, Director, Digital Acquisition at Avis Budget Group
Avis Budget Group Logo

Alex Sutton III


Director, Digital Acquisition
Avis Budget Group

Check out the incredible speaker line-up to see who will be joining Alex.

Download The Latest Agenda

Day 1 Monday May 18 Pedal To The Metal: Accelerating Your Digital Evolution

Monday, May 18th, 2020


2:15 PM Workshop: Maximizing Your Marketing Efforts: Measuring the Impact of Your Campaigns

So, you’ve polished up your tried and true tactics for measuring the success of your campaigns… until the channels and the audiences change again in an hour, a day, a week, a month, or a year from now.  How is a marketer to keep apprised? 
· Measuring the return of social (influencers, UGC) versus other more traditional metrics
· Crafting your ROI algorithm to balance digital and traditional media in a world where even display ads are now falling into more traditional
· CPCs and ROIs and KPI for digital marketing tactics like website conversion, email, social media
· Diminishing returns as channels get saturated
· Measuring brand awareness
· Balancing measuring and streamlining by tagging and coding on the back end 

Day 2 Tuesday May 19 Content and the Customer Journey 2030: Driving Digital Engagement In The New Era

Tuesday, May 19th, 2020


9:35 AM HOW-TO CONCIERGE ROUNDTABLES

It’s amazing what you’ll find face to face!  Put away the presentations, switch your phone to silent, and get ready to share.  A highlight of Digital Travel, roundtable discussions are your best opportunity to deep-dive into discussions and idea-share with your peers. You pick 2 How-To tables during this session. 

ROUNDTABLE 1 | Your Trip, Your Way – Integrating Personalization in Customer Engagement and Experience via Digital Strategy
Discussion Leader: Aude Bidoli, Digital Platforms and eBusiness Manager, Club Med

ROUNDTABLE 2 | Besides Just Throwing Money at the Problem – What You Can Do to Leverage Advertising on Facebook and Instagram?
Discussion Leader: Candy Lee, Head of Marketing, Travelzoo

ROUNDTABLE 3 | Walking The Tightrope Between Privacy And Personalization: Getting Buy-In For Your Opt-Ins
Discussion Leader: Tedd Evers, Founder and CEO, TripTuner
 
ROUNDTABLE 4 | How Do You Build Your Digital Marketing Strategy?
Discussion Leader: Marko Rulek, Director, Digital Marketing and e-Commerce, Emerald Hospitality Associates
 
ROUNDTABLE 5 | The Ups And Downs Of Implementing New Martech: How To Conduct A Successful Trial 
Discussion Leader: Alex Sutton III, Director, Digital Acquisition, Avis Budget Group      
                  
ROUNDTABLE 6 | Increasing Revenues By Building And Cleaning Your Email Database
Discussion Leader: Jon Tejeda, Director of Sales, FreshAddress

ROUNDTABLE 7 I Digitally Leveraging Your First Party Data: When Do You Introduce Third Party Data And How Is Consumer Choice And Privacy Affecting Your Digital Marketing Tactics? 
Discussion Leader: Michael Skladony, GM of Consumer Services, Semcasting