Amrita Gurney

Vice President of Marketing & Community
CrowdRiff

Amrita Gurney is the Vice President of Marketing & Community at CrowdRiff, where she leads a team responsible for marketing, brand design and customer community. She is a frequent speaker at travel and tourism events around the globe. CrowdRiff is the leading AI-powered visual marketing platform used by 800 travel and hospitality brands to discover and deliver visuals that influence today’s travelers. Amrita loves digital marketing, contemporary art, drinking tea and recently fulfilled a lifelong dream of traveling to all 7 continents.

Check out the incredible speaker line-up to see who will be joining Amrita.

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Day 1 Monday May 18 Pedal To The Metal: Accelerating Your Digital Evolution

Monday, May 18th, 2020

2:55 PM How to Use User-Generated Content at Different Stages of the Guest Journey

One of the most influential sources of marketing content is right at your fingertips - the photos and reviews that guests post to social media every day. Leveraging user-generated content is about more than reposting to your social channels. It can play a critical role wherever a guest is on their path to purchase.In this fast-paced and visual presentation, learn:

• How to find brand-worthy UGC for your brand

• What kind of UGC to use at different stages of the traveler journey

• How to encourage more guests to post UGC around your brand

Digital Travel US 2020

Amrita Gurney

Day 1 Monday May 18 Pedal To The Metal: Accelerating Your Digital Evolution

2:55 PM How to Use User-Generated Content at Different Stages of the Guest Journey

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