Tuesday, May 19th, 2020
It’s no secret customer expectations have radically (and rapidly) changed in recent years. The high touch, high tech, "on-demand" culture fostered through the instant gratification provided by the likes of Apple, Netflix and Google has shaped the way they expect to interact with every experience throughout their lives. As technology advances and consumer preferences become more and more personalized, how can you conduct efficient and meaningful tech trials in the CX realm? One of the biggest reasons you attend the Digital Travel Summit is to explore new technologies to grow your businesses, and hear what’s new on the My Favorite Things List of your peers. This session will give each panelist the chance to talk about a recent tech trial, the outcomes, and the lessons learned.
· Determining integration priorities
· Focusing the goal of the new experience - Omni channel? Personalization?
· Using data to drive decisions everywhere you can