Asmita Singh

Vice President, Marketing and Demand Analytics Travel Leaders Group

Dynamic, enthusiastic & experienced digital marketing technology & optimization executive with a successful track record of :
- driving revenue and profitability growth in an organization using data and insights
- leading digital strategy and managing digital properties revenue pipeline 
- building strong development & analytics teams
- leading optimization / testing strategy and creating optimization culture in the organization 

Strong experience in building marketing technology stack for launching buyer centric perpetual demand generation automation programs and developing advanced digital ecosystems to run marketing programs (2016 Marketo Revvie award)

Specialization in Marketing Technology ( digital development, integration with marketing automation platforms, CRM and CMS), Analytics & Reporting ( marketing performance metrics, campaign performance and business impact metrics), and Operations & Processes ( optimization by building right processes) .