Digital Travel US 2020

December 14 - 15, 2020

Palm Springs, CA

Asmita Singh, Vice President, Marketing and Demand Analytics at Travel Leaders Group
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Asmita Singh

Vice President, Marketing and Demand Analytics
Travel Leaders Group

Check out the incredible speaker line-up to see who will be joining Asmita.

Download The Latest Agenda

Day 1 Monday May 18 Pedal To The Metal: Accelerating Your Digital Evolution

Monday, May 18th, 2020

1:55 PM Case Study: How Do You Figure Out the Lifetime Value of a Customer?

Ask ten different travel marketers and you will get 24 different answers.  But knowing a range can give you great content to your growth, acquisition, retention, and loyalty efforts.  Join this session to provide framework and context to one of the most vaunted and desirable magic marketing numbers. 
• What is the cost per acquisition?
• What is the cost per acquisition on different channels?
• Am I paying too much 
• What are the benchmarks
• Attribution and tracking  
• How to leverage that into prospecting customers for high lifetime value.
• Tying predicted lifetime value offline to online data so you can prospect customers with high predictive lifetime value