December 14 - 15, 2020
Palm Springs, CA
Day 1 Monday May 18 Pedal To The Metal: Accelerating Your Digital Evolution
Monday, May 18th, 2020
Ask ten different travel marketers and you will get 24 different answers. But knowing a range can give you great content to your growth, acquisition, retention, and loyalty efforts. Join this session to provide framework and context to one of the most vaunted and desirable magic marketing numbers.
• What is the cost per acquisition?
• What is the cost per acquisition on different channels?
• Am I paying too much
• What are the benchmarks
• Attribution and tracking
• How to leverage that into prospecting customers for high lifetime value.
• Tying predicted lifetime value offline to online data so you can prospect customers with high predictive lifetime value