planDisney began as a simple Q&A forum for park guests, but it has evolved into a powerful engagement engine that merges authentic storytelling, peer advocacy, and AIready content. This session explores how Disney leverages customer generated answers not only to improve pre-trip planning and in park satisfaction but also to fuel search visibility and chatbot relevance.

• Turn guest Q/A format into credible, reusable knowledge that builds trust and reduces service friction
• Reinforce Disney's brand voice while meeting travelers' craving for authenticity and social proof
• Explore how structured community content optimized for SEO and AI enables answers from planDisney to appear naturally in chatbots and search results – helping Disney "own" the digital conversation about its parks.