May 18 - 20, 2020
Palm Springs, CA
Day 2 Tuesday May 19 Content and the Customer Journey 2030: Driving Digital Engagement In The New Era
Tuesday, May 19th, 2020
3:50 PM Keynote Presentation: With The Move To Machine Learning, Creatives Will Make Or Break Your Brand
Facebook and Instagram have become the modern home for visual expression in today’s connected world. Consumers in this environment have high expectations from brands and we know high quality creatives perform magnitudes better than good creatives. In this keynote, Becky Sage, Client Partner, Global Marketing Solutions at Facebook, will explore creative as the most significant competitive advantage marketers will have given the move to machine learning.