Ben Baker

Don't just listen – transform your strategy! Grab a seat at the table and dive deep with your travel peers to dissect today's toughest challenges and uncover cutting-edge solutions. This is your chance to gain actionable insights and walk away with game-changing ideas you can implement immediately. These roundtables are only open to travel executives.  

Table 1: Marketing That Measures Up: Attribution & Matchback Mastery

Discover how a strategic full-funnel marketing approach drives the most tangible results, from awareness to conversion. We'll explore how tools like advanced attribution and matchback strategies can complement your efforts, helping you see what's working and refine your investments.

Ben Baker, Digital Marketing Specialist, USA Today Network

Table 2: Next-Gen Travelers and the Borderless Workforce: How Travel, Hospitality and Aviation Are Evolving in the Age of Workation

Ferhat Acar, Campaign Management & Customer Analytics Specialist, Turkish Airlines

Table 3: Navigating Travel's Transformation: Innovation, Disruption, and the Future

Brian Shultz, CIO, Cruise Planners

Table 4: Creating Sustainable Travel Partnerships

Lourdes Losada, Director & Site Lead, Skyscanner Americas