Brennen Bliss

In 2025, as 65% of travel queries trigger AI overviews, the battle for visibility has fundamentally changed. When travelers get recommendations directly from AI before clicking any link, is your travel company even in the conversation? 

Drawing from real-world analysis across 60+ travel brands, this session reveals the optimization playbook that forward-thinking travel companies are using to dominate this new landscape: 

• Why traditional traffic metrics are collapsing (and what smart operators are measuring instead) 
• The technical implementation guide to ensure your inventory appears in AI recommendations 
• How to structure your product content for maximum AI visibility without sacrificing conversion 
• Practical measurement frameworks to track AI visibility success when everything changes every 60 days 

When travelers ask "best tours in Vegas" or "Tahiti cruises," your website needs to be powering those AI-generated answers. The distribution channels winning tomorrow are positioning themselves today—this is your strategic advantage while competitors are still chasing clicks that no longer exist. 

The battle for travel bookings is fiercer than ever. Arm yourself with strategies to seize control of your distribution, maximize revenue, and build a resilient business in a rapidly changing landscape. Miss this, and risk being left behind. 

• Analyzing the critical importance of diversifying distribution channels to minimize risk and capture maximum revenue. 
• Strategizing for effective partnerships and navigating complex relationships with OTAs and metasearch platforms. 
• Leveraging cutting-edge technology to optimize distribution, personalize the booking journey, and stay ahead of emerging trends.