DAY ONE: Dreams & Plans, MONDAY, APRIL 8, 2019
Monday, April 8th, 2019
As we researched our program agenda it became clear: the cruise companies are the cool kids, and you want to hear from them! Let’s set sail and explore though this discussion with a hop off, hop on again when it comes to the stuff of seafaring dreams including:
· Wearables at sea
· Leveraging relationships with travel agents
· Forging strong relationships with customers across audiences
The struggle bus with the most seats in the travel industry these days seems to be the one for folks working to creating a customer data layer that they can really market from. We’re talking the one that makes better personas, faster, so you can be smarter and more triggered in deploying personalized campaigns. This is a global aspiration that is great in theory, “damn difficult” (in the exact words of your peers) to do in reality. How can we begin to wrap our brains and arms around customer segmentation?
•You’re as old as you feel! It’s about more than millennials. If you really want to target you have to look at sub-segments and understand: its not age specific its behavior and interest specific.
•How do you identify these people and leverage their info in your marketing tactics?