Brian Newmark is a Senior Director of Marketing Solutions at TransUnion, where he oversees the company's Travel & Hospitality business and strategic partnerships. With more than 20 years of experience spanning marketing, analytics, consulting, and enterprise technology, he partners with leading travel brands to identify, reach, and engage prospective travelers, new-to-brand guests, and loyalty members through data-driven audience analytics, activation, and measurement strategies. Brian is based in Carlsbad, California, and is a proud traveler, golfer, and dad.
Day 1 Mon. Sept 28
2:30 PM Panel Interactive: Designing a Modern Marketing Stack for Agility, Scale, and Cost Efficiency
As channels, tools, and expectations change faster than budgets, the structure of your marketing stack matters as much as the tech you choose. This interactive panel looks at how leading travel brands are re‑architecting their stacks so teams can move quickly, test boldly, and still keep costs in check.
- Align your tech stack with a clear operating model, so marketing, product, data, and IT can move quickly
- Simplify integrations and standardize data to personalize at scale while maintaining cost efficiency
- Governance, talent, and vendor strategies that keep your marketing org flexible enough to experiment with AI and new channels
Check out the incredible speaker line-up to see who will be joining Brian.
Download The Latest Agenda