December 14 - 15, 2020
Palm Springs, CA
Day 2 Tuesday May 19 Content and the Customer Journey 2030: Driving Digital Engagement In The New Era
Tuesday, May 19th, 2020
8:30 AM Keynote Case Study: We’ve Been Aggressively Expanding Our Content Marketing Strategy And We’re Seeing Conversions
Content marketing does not just mean having an Instagram or Facebook account! Join us as we dissect a recent campaign at Travelzoo, from conception to strategy to finally delivering the multi-channel plan which included social video, SEO, influencer integration, editorial content, and partnership marketing to drive record-breaking traffic levels.
9:35 AM HOW-TO CONCIERGE ROUNDTABLES
It’s amazing what you’ll find face to face! Put away the presentations, switch your phone to silent, and get ready to share. A highlight of Digital Travel, roundtable discussions are your best opportunity to deep-dive into discussions and idea-share with your peers. You pick 2 How-To tables during this session.
ROUNDTABLE 1 | Your Trip, Your Way – Integrating Personalization in Customer Engagement and Experience via Digital Strategy
Discussion Leader: Aude Bidoli, Digital Platforms and eBusiness Manager, Club Med
ROUNDTABLE 2 | Besides Just Throwing Money at the Problem – What You Can Do to Leverage Advertising on Facebook and Instagram?
Discussion Leader: Candy Lee, Head of Marketing, Travelzoo
ROUNDTABLE 3 | Walking The Tightrope Between Privacy And Personalization: Getting Buy-In For Your Opt-Ins
Discussion Leader: Tedd Evers, Founder and CEO, TripTuner
ROUNDTABLE 4 | How Do You Build Your Digital Marketing Strategy?
Discussion Leader: Marko Rulek, Director, Digital Marketing and e-Commerce, Emerald Hospitality Associates
ROUNDTABLE 5 | The Ups And Downs Of Implementing New Martech: How To Conduct A Successful Trial
Discussion Leader: Alex Sutton III, Director, Digital Acquisition, Avis Budget Group
ROUNDTABLE 6 | Increasing Revenues By Building And Cleaning Your Email Database
Discussion Leader: Jon Tejeda, Director of Sales, FreshAddress
ROUNDTABLE 7 I Digitally Leveraging Your First Party Data: When Do You Introduce Third Party Data And How Is Consumer Choice And Privacy Affecting Your Digital Marketing Tactics?
Discussion Leader: Michael Skladony, GM of Consumer Services, Semcasting