Carol Johnson

Senior Principal Client Partner TripAdvisor

Carol Johnson is a destination marketing leader at Tripadvisor, specializing in data-driven campaigns and innovative digital strategies that help travel partners grow and connect with the right audiences. With deep expertise in marketing communications and new media, Carol crafts tailored solutions that boost brand visibility and engagement.

Her work is defined by a commitment to stewardship, storytelling, and results—building successful, collaborative partnerships that elevate destinations worldwide.