Carol Johnson

Senior Principal Client Partner TripAdvisor

Carol Johnson is a destination marketing leader at Tripadvisor, specializing in data-driven campaigns and innovative digital strategies that help travel partners grow and connect with the right audiences. With deep expertise in marketing communications and new media, Carol crafts tailored solutions that boost brand visibility and engagement.

Her work is defined by a commitment to stewardship, storytelling, and results—building successful, collaborative partnerships that elevate destinations worldwide.

Day 1: AI-Driven Transformation & Personalizing The Traveler Experience

4:05 PM Track A: Case Study Presentation: The Future-Proof Marketing Stack: Architecting for Agility and Innovation

The martech landscape is constantly evolving. This presentation will present tactics to build a future-proof marketing stack that seamlessly integrates cutting-edge technologies, fosters agility, and empowers marketers to adapt to emerging trends.

Evaluating and integrating emerging marketing technologies (AI, blockchain, etc.).
Architecting a flexible and scalable marketing stack that supports rapid innovation.
Prioritizing data interoperability and API-driven solutions for seamless tool integration.

Check out the incredible speaker line-up to see who will be joining Carol.

Download The Latest Agenda