As Brand Ambassador at Travel Media Group, Cassady Quintana helps hotels strengthen their digital presence through social media strategy, guest engagement, and emerging industry trends. She also serves as co-host of The Suite Spot, a hospitality-focused podcast, and regularly educates hoteliers through webinars and presentations on the latest social media best practices. Passionate about the intersection of social media and hospitality, Cassady brings a fresh perspective on how hotels can build meaningful connections with today's travelers.
Day 1 Mon. Sept 28
1:45 PM Panel Interactive: Hacking the Algorithm: Content That Wins Traveler Attention for a New Era in Social Media
Social platforms and short‑form video now shape where people want to go long before they open a browser tab to search or book. This interactive panel explores how travel brands can create content that stands out in that environment—speaking to real humans while also playing nicely with feeds and AI‑driven discovery. You'll hear how leading teams are blending creators, communities, and smart tooling to keep their stories visible and their brand voice unmistakable, even as the algorithms keep evolving.
- How social and short‑form video now drive "everywhere discovery," shaping where travelers go long before they hit search or OTAs
- Design engaging, high quality, cinematic, content that works for human engagement and social media feeds
- Create that content that moves off-screen and into the customer journey for a full circle, holistic customer experience
- Leverage AI to scale creation while keeping a distinct, authentic brand voice
- Turn creators, communities, and real‑time social insight into a continuous feedback loop that powers better campaigns and personalization
Check out the incredible speaker line-up to see who will be joining Cassady.
Download The Latest Agenda