Courtney Hanson
VP, Paid Media & Digital Marketing Choice Hotels InternationalDay 1 Mon. Sept 28
10:50 AM Keynote Presentation: Turning Moments into Margin: Capitalizing on Event‑Driven Travel
Major concerts, sports, and cultural moments are driving when, where, and why people travel. This presentation looks at how leading brands are turning those spikes in attention into profitable, repeatable business. Courtney Hanson who leads digital marketing Choice Hotels and Ian Kimball who leads hotel partnerships at TripAdvisor will dig into they are activating around Route 66's 100th anniversary to launch an interactive, multi‑state trip‑planning guide timed to a cultural milestone.
- Capture demand and respond to shifting buying patterns, traveler expectations, and booking windows shaped by major concerts, sports, and cultural events, such as the Route 66 centennial
- Collaborate across marketing, revenue, and operations to price intelligently, package creatively, and protect brand experience on peak event dates
- Leverage data to predict demand, target high‑value segments, and build always‑on programs around recurring calendars rather than one‑off spikes
- Using a single anniversary into an evergreen content and booking engine for ongoing engagement
Check out the incredible speaker line-up to see who will be joining Courtney.
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