Cristal Rodriguez

Director of Marketing Tempe Tourism

Cristal Rodriguez is an accomplished marketing executive with over 16 years of experience driving brand transformation, digital innovation, and audience growth across both public and private sectors. She has led award-winning rebrands, launched industry-first digital platforms, and delivered integrated campaigns with measurable impact.

Her expertise includes omnichannel strategy, media buying, creative direction, and cross-functional leadership. Recognized with multiple ADDY Awards and named the 2025 AMA Arizona Marketer of the Year, Cristal brings a values-driven approach to inclusive marketing, mentorship, and building high-performance brand ecosystems.

Day 1: AI-Driven Transformation & Personalizing The Traveler Experience

3:35 PM Track A: Panel Discussion: The Rise of Experiential Travel: Engaging Today’s Modern Traveler

Travelers are hungry for authentic and immersive experiences, and this panel, with Ron Dunaisky from Spinnaker Resorts, will offer practical strategies for crafting and delivering compelling experiences that cultivate deep traveler connections.

Analyzing the key motivations and desires of the modern experiential traveler.
Developing strategies for crafting genuine and unforgettable travel experiences.
Leveraging technology to enhance the experiential journey and connect travelers with their destinations.

Check out the incredible speaker line-up to see who will be joining Cristal.

Download The Latest Agenda