Digital Travel US 2024

October 07 - 08, 2024

Hyatt Regency Austin, TX

Cristienne De Souza

Director of Revenue Performance Windstar Cruises

Cris De Souza’s 24-year career in the travel industry started with Royal Caribbean group in Revenue Management, piloting and pioneering the cruise line’s revenue performance and business intelligence modeling initiatives in addition to leading yield management teams to maximize revenue. Cris’ career grew into sales and marketing leadership roles with Celebrity Cruises and transitioned to the travel agency distribution channel as Vice President of Marketing & Sales with Travel Leaders Group in 2015 where she vision casted, lead and launched the organization’s B2C digital marketing strategy and perpetual demand generation engine in partnership with Annuitas. In 2021, during the “great pause” she was retained by the boutique influencer agency Advance Your Reach as Head of Business Development, developing the agency’s strategic consulting division offering digital event marketing and management services retaining clients including Michael Phelps, Tony Robbins, Bethany Hamilton, and Dwayne Johnson. With “the great pause” going back to “play” in the travel industry in 2021, Cris returned to the industry and joined Windstar Cruises’ as the Director of Revenue Performance, leading the cruise line’s inventory, pricing, business intelligence and strategy teams. Cris holds a Bachelors of Business Administration in Marketing Management and a Masters of Business Administration in International Business from Florida Atlantic University and a Master of Arts in Sustainability and Environmental Management from Harvard University. Cris is also a 3x National barefoot waterski champion and is known for summiting Mount Kilimanjaro in March 2023, right at the beginning of the “great pause.”

Check out the incredible speaker line-up to see who will be joining Cristienne.

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