DAY THREE: Loyalty & Sharing, WEDNESDAY, APRIL 10, 2019
Wednesday, April 10th, 2019
The Digital Travel Summit is pleased to present an exclusive opportunity to snag a free copy* of Retail (r)Evolution and the chance to have your book signed by the author before he takes the main stage for a fireside chat with industry peer Bill Ramsey.
Retail (r)Evolution, the latest title from ST Books and VMSD magazine, takes the reader through the ways the human brain has traditionally responded to retail environments, and how recent technological innovations are changing everything. From increasing reliance on handheld devices to the emergence, effects and future of social networking both inside and outside of stores, the contemporary human brain is being rewired to perceive the world in a very different manner than even half a generation ago. Author David Kepron cites numerous scientific studies that demonstrate the seismic shifts in customer attitudes, behavior and actions regarding, among other things, selection and choice, expectations and interactions (or not) with retail staff, and overall, long-term satisfaction with a brand or store based on in-store experiences.
(Supplies are limited, free copy of book available on first come, first served basis. One book per participating attendee.)
Digital engagement for the sake of digital engagement has never been the goal. Join Bill and David for this honest conversation on navigating the world of design choices to (1) get closer to customers and (2) work with your team to deliver great products that people love using.