Maclin is a digital innovation professional and marketing
strategist whose dedication to optimizing customer experience has driven
measurable results for major brands across multiple industries. Equal parts
technoholic and humanist, Ms. Williams is an explorer of digital frontiers who
loves inspiring like-minded adventurers in designing new possibilities.
Dorector of Marketing, Maclin has pushed the boundaries of nascent technology
and big data to transform Porter Airlines into a leader in the Canadian digital
advertising space while saving millions in ad spend. This innovation paired
with dedication to a unique, and cheeky, brand voice landed Porter the CMA
Marketer of the Year award for Excellence in Brand & Advertising.
Agency side Maclin developed strategies for digital properties and
integrated campaigns and produced global multi-media events for clients such as
Four Seasons Hotels and Resorts, Honda Canada, and Kraft Canada. The work she
and her team produced earned industry recognition including IABC Gold Quill and
Silver Leaf Awards and a prestigious Leo Award.
Maclin co-founded IN_Situ Augmented Reality, an interactive
technology company that presented potential capital investor leads with an
immersive visualization of planned buildings in the context of the living
cityscape. She worked with world-class architects and institutions including
OCAD (UK architect Wil Alsop) and the ROM (NYC architect Daniel Libeskind). Her
company earned Gold for Innovation in Digital Business at the National Post
& Design Exchange Awards.
An alumna of University of Toronto. Ryerson University, the CFC's
Digital Media Lab and the Bell Interactive Project Lab, Maclin has served as a
keynote speaker at numerous digital innovation events, including representing
Canadian business innovation at the World Expo in Japan. She has served on St.
Joseph's Hospital Rebranding Task Force, the Board of Directors for Future
Generations Canada and the Board of the AMA Mentor Exchange. She also fundraises for
Childhood Cancer Canada.
Check out the incredible speaker line-up to see who will be joining Deanna.
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