Diane Koczur

Director of Marketing Evans Hotels

Diane Koczur is a visionary digital marketing leader with over 20 years of experience in online brand management, website development, and email marketing. She specializes in optimizing SEO, content, and digital media to drive growth and engagement.

Currently focused on the San Diego hotel market, Diane develops strategies to attract new guests, boost retention, and achieve business and profit objectives through data-driven, results-oriented campaigns.

1:20 PM PANEL DISCUSSION: Tap Into the Potential of Your Data and Get an ROI on Your Marketing Mix

Data is the new currency of travel marketing. This panel, featuring Diane Koczur, Director of Marketing, Evans Hotels, will explore how to harness the power of data and analytics to make informed decisions, measure campaign effectiveness, and gain a return on your marketing investments.

Leveraging data and analytics to guide strategic marketing decisions and optimize resource allocation.
Employing advanced techniques for accurately measuring the ROI of marketing campaigns.
Implementing best practices for managing customer data platforms (CDPs) and ensuring data privacy.

Check out the incredible speaker line-up to see who will be joining Diane.

Download The Latest Agenda