Dirk Schreier

Senior Director, Online Sales UX Design & Analytics Lufthansa Hub Airlines Lufthansa

Dirk is responsible for user experience design and analytics for online sales at Lufthansa, SWISS and Austrian Airlines since 2016.

Leading 3 teams of more than 30 digital experts across locations at Frankfurt, Zurich and Vienna, he focuses and enjoys on optimizing conversion rates and user experience paired with data insights while orchestrating three brands and company cultures.

With over 30 years of airline experience, Dirk has worked in the digital arena holding various positons from ecommerce, marketing to distribution across the globe (New York, London, Frankfurt, Vienna, Istanbul) for Lufthansa and Austrian Airlines.