May 18 - 20, 2020
Palm Springs, CA
Day 3 Wed. May 20 Up, Up And Away! Innovating For The Fast-Moving Future
Wednesday, May 20th, 2020
12:45 PM Presentation: Where The Heart Is: Winning Hearts & Minds With A Corporate Responsibility Program
The gen-z and millennial consumers of today truly put their money where their mouths - and hearts - are. Doing good not only makes your business a more attractive option for them but strengthens your general brand reputation and organization as a whole. With this presentation, lean how Airbnb successfully hones in on 3 major cause areas, find out how to overcome challenges to creating and maintain a corporate social responsibility program.