Enterprise Vice President of Marketing leading commercial strategy, brand positioning, and market differentiation across a portfolio of 110+ hotels representing globally recognized brands including Marriott, Hilton, Hyatt, IHG, and independent luxury properties.
Responsible for more than $30M in annual marketing investment, shaping brand strategy, positioning, digital transformation, ecommerce, CRM, public relations, AI search, and performance marketing to grow revenue, expand direct demand, and maximize long-term asset value.
Known for building high-performing organizations, developing differentiated brand positioning that drives commercial performance, and partnering with ownership groups and executive leadership to align marketing, revenue strategy, and investment decisions around sustainable growth.
Day 2 Tues. Sept 29
8:55 AM Keynote Panel: Building AI‑Ready Marketing Teams: Knowing When to Automate and When to Go Human
In an era where AI can touch almost every part of the traveler journey, the hardest skill for marketers is judgment: what to hand to machines and what must stay human. This panel explores how to build AI‑ready teams who can read the data, understand model limits, and make those calls with confidence, not fear.
- Educate marketing teams to develop data fluency so they can interpret AI‑driven insights, understand model limits, and decide which tasks to automate vs. keep manual
- Determining what role if any automation and machine learning should play for sensitive decisions, high‑impact personalization, and brand‑defining moments
- Foster a culture of continuous learning so teams routinely challenge AI outputs, refine workflows, and design traveler journeys that balance efficiency with authentic human connection
Check out the incredible speaker line-up to see who will be joining Emma.
Download The Latest Agenda