Enterprise Vice President of Marketing leading commercial strategy, brand positioning, and market differentiation across a portfolio of 110+ hotels representing globally recognized brands including Marriott, Hilton, Hyatt, IHG, and independent luxury properties. Responsible for more than $30M in annual marketing investment, shaping brand strategy, positioning, digital transformation, ecommerce, CRM, public relations, AI search, and performance marketing to grow revenue, expand direct demand, and maximize long-term asset value. Known for building high-performing organizations, developing differentiated brand positioning that drives commercial performance, and partnering with ownership groups and executive leadership to align marketing, revenue strategy, and investment decisions around sustainable growth.