Eran Shust

It’s no secret that Millennials are reinventing the definition of luxury; studies show that they value experiences over “stuff” more than any other generation and Millennials are buying less and traveling more than their Boomer counterparts. Our panelists share how to:

• Evaluate behavioral data surrounding the Millennial booking pattern

• Focus on industry strategies to engage this subset 

• Discuss the best use of personalized service boost customer booking and loyalty

• Examine just how crucial the role of social platforms is to the Millennial 

Consumers are no longer satisfied with being given a limited set of options when booking travel. Except for some airlines moving to a one-way fare purchase model, most travel brands have been slow to address these changes in behavior - but travel brands shouldn't treat travel hacks as a consumer trend that will pass. They need to look at the business potential and hack back. Travel hacks done correctly by companies can enable new possibilities for consumer experience, a revolutionary standard of personalization, remove inventory limitations, and fulfill revenue potential like never before. In this session, you'll learn what the rise of travel hacks product in popularity means for the future of the travel industry, how to adopt 'Travel Hacking' as a travel brand state of mind, and how can travel brands turn that to their favor.