Ferhat Acar

Campaign Management & Customer Analytics Specialist Turkish Airlines

He holds a bachelor’s degree in Media and Communication and is currently pursuing a master’s in Marketing. He began his professional journey at a digital advertising agency, gaining hands-on experience in strategy development, copywriting, and content creation.

Currently, he works at Turkish Airlines, the airline that flies to more countries than any other, as a Customer Analytics and Campaign Management Specialist within the CRM department. In this role, he helps shape personalized global campaigns by transforming complex data into tailored communication strategies, while also managing the relationship with the external agency that supports the airline’s global email communications across more than 120 countries.

Through this experience, he continues to build expertise in orchestrating large-scale international campaigns for a truly global brand.

Day 1: AI-Driven Transformation & Personalizing The Traveler Experience

11:30 AM Reimagine Travel Roundtables

Don't just listen – transform your strategy! Grab a seat at the table and dive deep with your travel peers to dissect today's toughest challenges and uncover cutting-edge solutions. This is your chance to gain actionable insights and walk away with game-changing ideas you can implement immediately. These roundtables are only open to travel executives.

Table 1: Marketing That Measures Up: Attribution & Matchback Mastery

Discover how a strategic full-funnel marketing approach drives the most tangible results, from awareness to conversion. We'll explore how tools like advanced attribution and matchback strategies can complement your efforts, helping you see what's working and refine your investments.

Ben Baker, Digital Marketing Specialist, USA Today Network

Table 2: Next-Gen Travelers and the Borderless Workforce: How Travel, Hospitality and Aviation Are Evolving in the Age of Workation

Ferhat Acar, Campaign Management & Customer Analytics Specialist, Turkish Airlines

Table 3: Navigating Travel's Transformation: Innovation, Disruption, and the Future

Brian Shultz, CIO, Cruise Planners

Table 4: Creating Sustainable Travel Partnerships

Lourdes Losada, Director & Site Lead, Skyscanner Americas

Day 2: Business Transformation & the Future of Travel

1:10 PM Panel: Tap Into the Potential of Your Data and Get an ROI on Your Marketing Mix

Data is the new currency of travel marketing. This panels, will explore how to harness the power of data and analytics to make informed decisions, measure campaign effectiveness, and gain a return on your marketing investments.

Leveraging data and analytics to guide strategic marketing decisions and optimize resource allocation.
Employing advanced techniques for accurately measuring the ROI of marketing campaigns.
Implementing best practices for managing customer data platforms (CDPs) and ensuring data privacy.

Check out the incredible speaker line-up to see who will be joining Ferhat.

Download The Latest Agenda