May 18 - 20, 2020
Palm Springs, CA
Day 1 Monday May 18 Pedal To The Metal: Accelerating Your Digital Evolution
Monday, May 18th, 2020
The industry has spent so much time and energy obsessing over the latest generational marketing trends- but what do they really mean in practical terms? This presentation discusses how data can be used to truly understand your target customers, drive better customer engagement, and enhance the customer experience.
• Using data directly and indirectly from our customers to develop targeted products/services
• Personalization strategies to retarget and win the re-booking
• Keeping in touch with the customer, post-stay