Digital Travel US 2020

December 14 - 15, 2020

Palm Springs, CA

Gene Sutch, Director of Revenue Strategy and Analysis at MWAA
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Gene Sutch


Director of Revenue Strategy and Analysis
MWAA

Check out the incredible speaker line-up to see who will be joining Gene.

Download The Latest Agenda

Day 1 Monday May 18 Pedal To The Metal: Accelerating Your Digital Evolution

Monday, May 18th, 2020


1:55 PM Presentation: Getting Acquainted With Your Customer Through Data

The industry has spent so much time and energy obsessing over the latest generational marketing trends- but what do they really mean in practical terms? This presentation discusses how data can be used to truly understand your target customers, drive better customer engagement, and enhance the customer experience.
• Using data directly and indirectly from our customers to develop targeted products/services 
• Personalization strategies to retarget and win the re-booking  
• Keeping in touch with the customer, post-stay