Digital Travel US 2020

May 18 - 20, 2020

Hyatt Regency Indian Wells, CA

Heather Howells, Head of Marketing & Communications - North America and Caribbean at Virgin Atlantic
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Heather Howells


Head of Marketing & Communications - North America and Caribbean
Virgin Atlantic

Check out the incredible speaker line-up to see who will be joining Heather.

Download The Latest Agenda

Day 1

Monday, May 18th, 2020


2:05 PM Panel: Maximizing Your Marketing Efforts: Measuring the Impact of Your Campaigns

So, you’ve polished up your tried and true tactics for measuring the success of your campaigns… until the channels and the audiences change again in an hour, a day, a week, a month, or a year from now.  How is a marketer to keep apprised? 
· Measuring the return of social (influencers, UGC) versus other more traditional metrics
· Crafting your ROI algorithm to balance digital and traditional media in a world where even display ads are now falling into more traditional
· CPCs and ROIs and KPI for digital marketing tactics like website conversion, email, social media
· Diminishing returns as channels get saturated
· Measuring brand awareness
· Balancing measuring and streamlining by tagging and coding on the back end