Monday, May 18th, 2020
So, you’ve polished up your tried and true tactics for measuring the success of your campaigns… until the channels and the audiences change again in an hour, a day, a week, a month, or a year from now. How is a marketer to keep apprised?
· Measuring the return of social (influencers, UGC) versus other more traditional metrics
· Crafting your ROI algorithm to balance digital and traditional media in a world where even display ads are now falling into more traditional
· CPCs and ROIs and KPI for digital marketing tactics like website conversion, email, social media
· Diminishing returns as channels get saturated
· Measuring brand awareness
· Balancing measuring and streamlining by tagging and coding on the back end